A strategic approach to Customer Experience is a sharp differentiator in the success and growth of companies for a simple reason – so many companies just don’t have one. Not necessarily from
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Great article that’s really about common sense in understanding your customer base and how to adapt to their changing needs. While this article is really meant for marketing and digital marketing, it can easily apply to content marketing as well as how we write as technical communicators in general. Needs and interests change, and we need to adapt to them.
Disclosure: I’m also a little biased, as this was written by my cousin’s “significant other” (so he’s family to me). He’s a smart cookie, and a pleasure to talk shop with, when I get the chance! 🙂 Even so, he makes fantastic points here, family or not!
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