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“Coping with Humans”: A Support Group for Bots (Extended Version)

IBM Watson is a cognitive system that”s ushering in the new era of cognitive business. Recently, a group of battered science fiction bots spoke about their …

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I can’t help it! I love this commerical right now! But…it brings up a good point in relation to tech comm. (You knew I’d have to find an angle.) I know there’s technical communicators and digital marketers who have worked on the Watson project.  And ultimately, Watson as a AI is really about content and how we feed it content and what it can deliver back as content. The other robots are solely about weather and world domination (not that there’s anything wrong with that). But I imagine that the goal of Watson is to be as all encompassing a source for information–CONTENT–as possible, without the world domination part (although it might have information about ways to go about it or  a history of failed attempts).  AI is part of the future, and part of where technical communication and content strategy are going.  Will you be part of that? 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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