If you are, then I have a question for you. What do you think is the goal of a B2B content marketer and how do you measure success?The way many B2B startups think of content marketing: create great content -> share it maniacally across social media -> readers will click -> they will read and love it -> they will then download the software trial / sign up for a demo (over to Sales from here). In which case, the metrics you are judged on are: clicks, visits, demo leads, conversions.The right way,
Sourced through Scoop.it from: www.linkedin.com
This is written by the guy who "discovered" me–Parth Mukherjee, who now works for Jifflenow, but is formerly of Adobe. Much of what is here is based on Parth’s experiences, but I can say that it definitely backs the information that I was given by the other digital marketing experts I learned from during my digital marketing class. This is short, but it’s a good reality check.
–techcommgeekmom
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About TechCommGeekMom
Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
