If you are, then I have a question for you. What do you think is the goal of a B2B content marketer and how do you measure success?The way many B2B startups think of content marketing: create great content -> share it maniacally across social media -> readers will click -> they will read and love it -> they will then download the software trial / sign up for a demo (over to Sales from here). In which case, the metrics you are judged on are: clicks, visits, demo leads, conversions.The right way,
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This is written by the guy who "discovered" me–Parth Mukherjee, who now works for Jifflenow, but is formerly of Adobe. Much of what is here is based on Parth’s experiences, but I can say that it definitely backs the information that I was given by the other digital marketing experts I learned from during my digital marketing class. This is short, but it’s a good reality check.