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How to Write Copy that Converts: The Customer Comfort Zone

How are you feeling?

If you read my stuff often and have come to know and trust me, you probably feel quite comfortable.

Is it your first time? Now that’s an entirely different bale of

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Trey Robinson, a LinkedIn connection, posted this fabulous Barry Feldman article that was featured in Social Media today. I’ve read a few of Barry’s articles before, and this concept of creating the customer comfort zone is something that he obviously knows how to do very well himself.  This is something that I’m constantly aspiring to be able to do. I think I have created the comfort zone, but I think there are cleaner, crisper, clearer ways to do it, and it looks like our pal Barry has outlined for us how to approach that in this article. 


Take a look. This is important not only in marketing, but in creating any kind of content, really. If an end user is looking through a manual of a complicated product, don’t they want to know that by reading the instructions, they are in good hands and that they will be able to accomplish their task easily with the help of those instructions? Of course. It’s the responsibility of any writer to do that. Again, all these tips can take you far no matter how you are approaching the content.


Do you have any additional tips to add? Include them in the comments below. 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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