Posted in Uncategorized

Is SEO Simply Good Writing?

I have been running my own business for about seven years now and creating online content about the same amount of time. The genesis of my business — 2008 — probably represented the apex of the t…


I saw this on LinkedIn, and I should’ve guessed that it would be something that one of the instructors of the digital marketing course i took, Mark Schaefer, wrote it.  


I have to say, I’m glad that he backs up–from a marketing perspective–something that content strategists and writers have also been figuring out in the last few years. It’s nice to know that the way SEO was done originally made for lesser content, and REAL content is what shines going forward. 


Read this, and let me know what you think. 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

One thought on “Is SEO Simply Good Writing?

  1. I just got around to reading Mark’s article today. It’s fantastic. Thanks for pointing me to it.

    Two thoughts:
    1. If Mark was right about SEO in 2008, then I’m willing to trust him when he says that “ignition” or shared content is the key to success from today forward.
    2. You were lucky to have had Mark for an instructor.

Leave a Reply to Larry Kunz Cancel reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.