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The only significant innovation for tech comm | I’d Rather Be Writing


While the title of this article by Tom Johnson is almost inflammatory (What? There’s got to be more innovations than that!), it is clear that if this isn’t the only significant innovation for tech comm, it’s most definitely THE most important innovation.  Tom does a great job making his points–they are points I would argue as well, but I think he articulates it better than I could. 


I came into tech writing and tech comm just in the last few years, when web was firmly established, and yet, I’m finding as I take my digital marketing course that there are still so many that are STILL not on board with the use of the Internet and the web for providing strong content and information. I think we’ve made some huge strides, and Tom points out how tech writers are still needed to help with making content stronger in the long term, but we are still in the infancy of using the web for communications and things are still developing on how to better deliver content to the masses. Time will tell. 


What do you think? Do you agree with Tom’s points? Include your comments below. 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

3 thoughts on “The only significant innovation for tech comm | I’d Rather Be Writing

    1. The title might be a little off-putting, but it’s good marketing, really. I think the word I couldn’t think of at the time I wrote that was “provocative”. As soon as I saw the title, it intrigued me enough to want to read it! And I’m not denying the other innovations either. But I think you make a good point–this was the biggest impact, but not the only one. Thanks for reading, Tom! 🙂

  1. Thanks for the article, Tom, and the pointer to it, Danielle. It’s both sobering and exciting to contemplate the ways the web has turned tech writers’ jobs on their heads. When anyone can post anything, including product instructions, we have to rethink what we do for our employers and the ways we bring value.

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