Like eating well relies on mixing diverse foods, marketers say you won’t achieve optimal results if you’re not adding 3rd party info via content curation.
Especially during the times that I don’t have something original to blog about (which has been lately), content curation has been a huge help to keep ideas flowing on my blog. I’m always sharing what I think is helpful or thought-provoking to me, so hopefully it is for you, too. As the article states, sometimes it’s good to change things up, and throw in some new ideas so things don’t sound like one long advertisement for your company and its products. I don’t have a company, but I’d like to think that bringing you a variety of ideas about technical communications and other STEM related topics contributes to the well-being of my "TechCommGeekMom" brand.
Anyone who’s into content marketing should take a look at this. It’s basic information, but it makes a lot of sense.
What do you think? Do you agree? Put your comments below.