Like eating well relies on mixing diverse foods, marketers say you won’t achieve optimal results if you’re not adding 3rd party info via content curation.
Especially during the times that I don’t have something original to blog about (which has been lately), content curation has been a huge help to keep ideas flowing on my blog. I’m always sharing what I think is helpful or thought-provoking to me, so hopefully it is for you, too. As the article states, sometimes it’s good to change things up, and throw in some new ideas so things don’t sound like one long advertisement for your company and its products. I don’t have a company, but I’d like to think that bringing you a variety of ideas about technical communications and other STEM related topics contributes to the well-being of my "TechCommGeekMom" brand.
Anyone who’s into content marketing should take a look at this. It’s basic information, but it makes a lot of sense.
What do you think? Do you agree? Put your comments below.
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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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2 thoughts on “5 Signs you highly need a content curation diet in your marketing mix | Scoop.it Blog”
Worth considering, Danielle. I’ve never done this, but I might give it a try now.
You’ve seen me do it a lot (especially this week). As I said, I’ve always been curating content along the way, interspersed with my own original content. Hopefully, it makes my blog a richer resource for readers.