I like this article by Robert Caruso (@fondalo on Twitter) that he posted on LinkedIn. I agree that in the end, the true purpose of social media is about the relationships and connections we make with each other. This is the perspective I’ve always had in writing my blog, but also participating in social media. Initially, it was to make contacts in tech comm as a newbie in the field. Now, it’s to make contacts AND maintain contacts in tech comm, both professionally and personally. Creating friendships as well as networking contacts has been the best part of participating in social media, and I would never stop doing that!
What do you think? Does Robert make a good point? Or is social media merely a marketing tool for either commercial or personal promotion?
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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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