I like this article by Robert Caruso (@fondalo on Twitter) that he posted on LinkedIn. I agree that in the end, the true purpose of social media is about the relationships and connections we make with each other. This is the perspective I’ve always had in writing my blog, but also participating in social media. Initially, it was to make contacts in tech comm as a newbie in the field. Now, it’s to make contacts AND maintain contacts in tech comm, both professionally and personally. Creating friendships as well as networking contacts has been the best part of participating in social media, and I would never stop doing that!
What do you think? Does Robert make a good point? Or is social media merely a marketing tool for either commercial or personal promotion?