Though it’s probably the most low-key reality show on television, HGTV’s House Hunters has uncovered an overwhelming, and heretofore unknown, passion lurking deep in the American psyche. The show f…
I’m really loving this article by Larry Kunz! I’m one of those regular viewers of House Hunters myself, and as a DIY (Do-It-Yourself) homeowner who has learned to see past needing granite countertops and stainless-steel appliances, I understand his analogy very well. (In fact, I just did a kitchen renovation almost a year ago, and we went with quartz/silestone instead of granite, and I’ve been upgrading appliances one by one to stainless over the course of seven years, so they are all now stainless.) There are needs, and there are wants, and Larry does a really nice job getting tech writers to think about how to differenciate between those things in our content. This is content strategy at its most basic level. Read this NOW!