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Granite countertops and stainless steel appliances

Though it’s probably the most low-key reality show on television, HGTV’s House Hunters has uncovered an overwhelming, and heretofore unknown, passion lurking deep in the American psyche. The show f…


I’m really loving this article by Larry Kunz! I’m one of those regular viewers of House Hunters myself, and as a DIY (Do-It-Yourself) homeowner who has learned to see past needing granite countertops and stainless-steel appliances, I understand his analogy very well. (In fact, I just did a kitchen renovation almost a year ago, and we went with quartz/silestone instead of granite, and I’ve been upgrading appliances one by one to stainless over the course of seven years, so they are all now stainless.)  There are needs, and there are wants, and Larry does a really nice job getting tech writers to think about how to differenciate between those things in our content. This is content strategy at its most basic level. Read this NOW!



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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