Endless scrolling saves people from having to attend to the mechanics of pagination in browsing tasks, but is not a good choice for websites that support goal-oriented finding tasks.
Found this compliments of Scott Abel. This is something I try to always preach to everyone I know. Less scrolling is better! Sometimes scrolling is inevitable, but the less you have to do, the better. It’s better to format content in a way to make it as easily accessible as possible. This article is a great find!
See on www.nngroup.com