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Folksonomies and taxonomies | Sharon Burton

See on Scoop.itM-learning, E-Learning, and Technical Communications

By discovering and exploiting the folksonomy in your customer’s head, you can help them be more comfortable with your products by speaking their language about your products.

Danielle M. Villegas‘s insight:

Excellent article by my friend, Sharon Burton (@sharonburton). I suspect I know who the speaker is that she is referring to, and I would venture to guess, like Sharon, that the speaker was limited in her time to mention what Sharon covers in this article.  In short, I agree that both taxonomies and folksonomies need to be considered when writing content. It’s not an easy task–I admit that I don’t keep both of them in mind necessarily when I write, but I can definitely see how it’s important to utilize both in documentation, especially when writing on a global level. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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