Influence. It’s a term we hear often in today’s social media/digital/marketing-fueled world. Marketers and brands grapple with – what does it mean? how can it be measured? how can influencers be id…
The person who was my main influence to get involved in social media in the first place, Helen Thompson Mosher, was the one who recommended this on LinkedIn. It’s a good article, with pointers that I’ve had to learn the hard way in the past year or so. It also backs up my philosophy of why one should get involved in social media, namely to share helpful information, if for no other reason. Thanks, Helen!
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