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Elmore Leonard’s technical communication lesson

See on Scoop.itM-learning, E-Learning, and Technical Communications

Last Tuesday it was announced that crime novelist Elmore Leonard had died. Some obituaries have described him as the nearest thing the US has to Charles Dickens. Despite such hyperbole, his 10 rule…

Danielle M. Villegas‘s insight:

Great article by my online friend, Colum McAndrew. While I had never read any of Mr. Leonard’s works, I have read his "10 Rules of Writing" in the last few days due to his passing, and I agree with Colum that this last one is something that struck me as well as a technical communicator. It’s hard to decipher what those parts are that people tend to skip. Sometimes it’s obvious. I thought it wise of Colum to mention analytics. This is something that I’ve often brought up when working on my own project at work. What pages are people going to most often? Are they getting the information they need? What’s missing? What do we have too much information about? I know these things are what drive me when communicating a content strategy where I work, and it should be a driving force for everyone. Nice job, Colum!


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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