Last Tuesday it was announced that crime novelist Elmore Leonard had died. Some obituaries have described him as the nearest thing the US has to Charles Dickens. Despite such hyperbole, his 10 rule…
Great article by my online friend, Colum McAndrew. While I had never read any of Mr. Leonard’s works, I have read his "10 Rules of Writing" in the last few days due to his passing, and I agree with Colum that this last one is something that struck me as well as a technical communicator. It’s hard to decipher what those parts are that people tend to skip. Sometimes it’s obvious. I thought it wise of Colum to mention analytics. This is something that I’ve often brought up when working on my own project at work. What pages are people going to most often? Are they getting the information they need? What’s missing? What do we have too much information about? I know these things are what drive me when communicating a content strategy where I work, and it should be a driving force for everyone. Nice job, Colum!
See on www.cmcandrew.com