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Words gain power when cut down [video]

See on Scoop.itM-learning, E-Learning, and Technical Communications

Students are frequently told to  flower-up their language  to make it sound more elegant and astute. The problem is that flowering-up with the wrong kind of words just makes the writing worse. The…

Danielle M. Villegas‘s insight:

Darin Hammond hits it on the head again! I have written in the past about how I thought I was a sub-standard writer because I couldn’t write the kind of flowery language that was required of me in school, and yet it turns out that I was on the right track with what came instinctually to me all along. Thanks for the reinforcement, Darin! This is truly what technical communicators need to keep in mind, and it’s what we need to teach our children so that they can be better professional writers, no matter what field they enter. 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

One thought on “Words gain power when cut down [video]

  1. Danielle,
    I want to thank you so much for the work you do with my site. I hope you know that it does not go unrecognized. I wanted to visit your site and check out what is rocking here. I love it! You are doing terrific and innovative work and your passion is evident on every page. I’m happy you were inspired by my piece today, and yes, feel empowered in simple, effective communication. I can tell by your writing style that you already have a grasp of this.

    Anyway, just want to praise your work here and across the web. I always enjoy seeing your smile pop up with a new and insightful message.

    Darin L. Hammond

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