You have seen QR codes in ads, but do they make sense for academics? This post discusses why, when and how you can use QR codes in research and teaching.
I have a cousin in the UK who has a Master’s in Educational Technology, and I remember us having a conversation several weeks ago about the use of QR codes. She said they were everywhere in Europe and very heavily used not only for advertisements, but also being highly touted in ed tech circles over there. I told her that I hadn’t seen it as much here, but I didn’t doubt that it could work.
Then, just yesterday during my first day of work at the new job, my new manager took me to the company’s "Innovation Center", which is like a small visitor’s center, to show some of the latest innovations of the company. And sure enough, since the entire Innovation Center is meant to be a highly interactive learning tool in a confined space, I saw the use of the QR codes there. Of course, the global headquarters of the company is based in Germany, so in that respect, I wasn’t surprised that the QR codes were being used based on what my cousin had told me. But I was pleased to see how they were effective in providing additional information. At certain stations in the room, there would be a tablet with a a built-in camera in front of a small stand up display of a photo with a QR code. To learn more about the particular product or process, the visitor would just take a photo of the QR code, and voila! Video and other interactive content would display on the tablet. It was actually very cool.
This article is really good because it’s a great primer for how to use QR codes effectively. This is a must read!
See on www.joachim-scholz.com