Tag Archives: XML Metrics

How Statistics Solved a 175 Year Old Mystery About Alexander Hamilton

Posted on November 3, 2016 by TechCommGeekMom

What do Alexander Hamilton, Harry Potter, and Bayesian Statistics Have in Common? Source: How Statistics Solved a 175 Year Old Mystery About Alexander Hamilton Oh, when I read this, I knew this would appeal to the history geek in me, … Continue reading →

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Posted in Uncategorized | Tagged Alexander Hamilton, Bayesian Statistics, content strategy, digital literacy, DITA, DITA/XML, Federalist Papers, Framemaker, Hamilton, Harry Potter, James Madison, Mark Lewis, single sourcing, singular experience, statistics, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing, XML, XML analytics, XML Metrics | Leave a comment

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Posted on April 5, 2015 by TechCommGeekMom

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading →

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Posted in Uncategorized | Tagged A/B testing, actions, Alexa, Amazon, B2B, B2C, BarnRaisersLLC, behavior metrics, Big data, channels, Compute.com, content strategy, Conversion rates, customer engagement, digital literacy, digital marketing, direct marketing, Distance Learning, DIY education, e-learning, education, edupunk, elearning, gains and investments, Google, Google Analytics, Google Trends, Google Webmaster tools, HubSpot, Joe Gollner, Key Performance Indicators, keywords, KPI, KPIs, Learning, m-learning, management, Mark Lewis, Marketing.Grader.com, mass marketing, Methods and Theories, metrics, mini MBA, mini-MBA certificate, mlearning, mobile, mobile learning, return on investment, Rob Petersen, ROI, Rutgers, Rutgers University, Site search, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, testing, web analytics, XML Metrics | 9 Comments

Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago?

Posted on March 3, 2015 by TechCommGeekMom

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading →

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Posted in Uncategorized | Tagged 2014 Intelligent Content Conference, 2015 Intelligent Content Conference, content, content marketing, Content Marketing Institute, content marketing strategy, content strategy, content with value, digital literacy, digital marketing, digital marketing courses, digital marketing programs, Distance Learning, DIY education, e-learning, education, edupunk, elearning, Greg Jarboe, higher ed, higher education, ICC2014, ICC2015, Intelligent Content Conference 2014, Intelligent Content Conference 2015, iPad, Joe Pulizzi, Learning, m-learning, Mark Lewis, Marketing, Methods and Theories, mlearning, mobile learning, online digital marketing courses, online digital marketing programs, Online Teaching and Learning, relevant content, Rutgers, Rutgers University, SEO-PR, social media, storytelling, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, XML Metrics | 3 Comments

Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!

Posted on June 1, 2013 by TechCommGeekMom

Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” … Continue reading →