Tag Archives: XML Metrics

How Statistics Solved a 175 Year Old Mystery About Alexander Hamilton

What do Alexander Hamilton, Harry Potter, and Bayesian Statistics Have in Common? Source: How Statistics Solved a 175 Year Old Mystery About Alexander Hamilton Oh, when I read this, I knew this would appeal to the history geek in me, … Continue reading

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!

Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” … Continue reading

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