Posted in Uncategorized

Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11 – ed marsh dot comed marsh dot com

Ben Woelk, technical communicator and Information Security Office Program Manager at the Rochester Institute of Technology, talks about being an introverted leader and how it’s changed his career and his passion. Mentioned during this episode Ben Woelk on Twitter STC … Continue reading →

Source: Off the wall presentations featuring Ben Woelk – Content Content podcast episode 11 – ed marsh dot comed marsh dot com

That’s right! Ed’s got another webisode of ContentContent up, and this time, it’s with Ben Woelk! Ben was one of the first people I met when I first got involved with the STC, and he’s been one of the great mentors I’ve had within STC ever since then.  I remember him putting me at ease at my first STC Summit because I was rather shy and hardly knew anyone, and he was awesome in assuring me that all would be well–and he was right.  His take on introverted leadership has been catching like wildfire in the last year, as I think he’s tapped into something that many technical communicators grapple with–how to be a leader when you are an introverted person.

Take a listen, and let Ed know what you think about the webisode!

–TechCommGeekMom

Posted in Uncategorized

Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

There are two content marketing camps. Should your content generate leads or relationships? A discussion of both views.

Source: Should your content generate leads or relationships – Schaefer Marketing Solutions: We Help Businesses {grow}

One of my digital marketing profs from Rutgers, Mark Schaefer, wrote this gem (although he writes a lot of gems).  I like his approach here–and it’s one that’s a big part of what I often say is the role of social media as well–is that content is to form relationships. You can generate lots of leads, but if those leads don’t turn into relationships, then they are worthless.  Social media, I’ve often argued, is one of the means of conversation in the relationship between customers/clients and providers.

What do you think about Mark’s take on this? Include your comments below.

–TechCommGeekMom

Posted in Uncategorized

Saddle up for a FREE workshop event from Adobe at #STC2016!

What? You say this Adobe Workshop is free? Then I reckon I oughta sign up now....
What? You say this Adobe Workshop is free? Then I reckon I oughta sign up now….

While I was unable to go to the STC Summit last year, I am looking forward to going to Anaheim this year to not only being a presenter at the STC Summit, but  also to learn and connect with other technical communicators again!

I realized that one of the events I’ve always liked attending is the Adobe pre-conference event. They always have great information to share. However–what’s this? No Adobe Day this year? Nope. But wait…there’s something better.

Register for the FREE Adobe Tech Comm Tools Workshop at the 2015 STC Summit!
(Click on the wanted poster for more information)

That’s right! Saddle up, and gain some skills through this FREE Adobe Tech Comm Tools Workshop!  This looks like a great event, cowboys and cowgirls!  There are industry leaders leading the workshop, you earn a certificate for participating (which you can include on your resume, it’s that good), and lunch and snacks are included in the afternoon.  And did I mention it’s free? Who says you can’t get a free lunch AND a free certificate? Evidently not Adobe!

Oh, did I also mention that even if you can’t attend to earn the certificate, you can still follow along on my Twitter feed found at @techcommgeekmom that day, as I’ll be tweeting highlights of the event for all who come to the Twitter corral!

If you don't comply, you can't register. But these are easy terms to deal with, Sheriff.
If you don’t comply, you can’t register. But these are easy terms to deal with, Sheriff.

Now, there are some caveats in registering, namely that you have to bring your laptop, and download the Adobe Tech Comm Suite Release 2015 Trial Version (if you don’t already have the full version). Other than that, it should be like riding into the sunset.

This is a great opportunity for those who would like to either get to know the Tech Comm Suite better, or brush up on some skills.  Space is limited so you should register as soon as possible to get your seat on this great event!

Information and Registration for the Adobe Tech Comm Tools Workshop at the 2015 STC Summit

(My apologies to those who are more sci-fi savvy for mixing my space westerns together. Firefly and Cowboys and Aliens were the first things I thought of!)

Posted in Uncategorized

Contracting Adventures Lay Ahead…

Indiana Jones
Taking on new contracting positions is always an adventure. Indiana Jones knows all about that!

It’s been a quiet start to 2016 for me, even though there have been some things going on for me “behind the curtain”. I wasn’t ready to share just yet, but I think I am now, since things have settled down for the moment.

My contract as a knowledge management specialist ended early. The projects that they kept saying to me, “They are coming…we’re waiting for approval…” fell through. Two of them. They also didn’t have any other work for me to do, so understandably, they cut the contract short. Unlike some other jobs, I was greatly relieved to be released. I did not feel that this particular position and company was a great fit. Even though I truly tried to give it a chance, I remember not having good feeling about the place from my first day of work there, and my gut instincts were right. It wasn’t a good match in the end, and the fact that they didn’t plan well for my presence there proved that.

In the meantime, I had two events that changed the picture rather quickly.

TechCommGeekMom speaking at the PANMA/STC-PMC February 2016 meeting (photo courtesy of Timothy Esposito for STC-PMC)
TechCommGeekMom speaking at the PANMA/STC-PMC February 2016 meeting (Photo courtesy of Timothy Esposito for STC-PMC)

First, I was invited to be a panelist/presenter for a meeting that combined the Philadelphia Area New Media Association (PANMA) and the STC-Philadelphia Metro Chapter memberships. The meeting was about freelancing and contracting. Each group contributed two speakers, and I was one of the two representing the STC (the other was my friend, David Calloway). I was the last one to present or speak, and to be honest, I came completely unprepared. I thought it’d be a quick introduction thing, and then moderators would ask questions based on our experiences and background. (I guess I’ve been watching too many American political debates lately.) I was glad that I went last of the four presenters. Although the other three presenters covered much of what I would’ve said, I still had a few things to contribute. David and I took the stance of being contractors rather than freelancers. And as you might remember, several months ago I started my own freelancing company, but it hasn’t quite taken off yet.

But I will admit, listening to the others, I had a big realization of my own that night. I’ve been a contractor for several years, but not of my own choosing. I’ve tried finding full-time employee jobs, and it hasn’t happened in years. I think the last time I was not a part-time person or a non-contract person, it was still the 20th century! Yet perhaps, without my knowledge, I’ve already been a freelancer by default of being a long-term contractor.

That was my “A-HA!” moment, as Mitchell Levy likes to call it. I realized that yes, perhaps I have been a freelancer all along, and perhaps it really isn’t so bad to constantly be getting contract jobs. After the meeting, I told my husband about the discussion, and he pointed out that there was great opportunity in being a contractor. The biggest thing he pointed out was that each contracting job was an opportunity to learn new things. I would learn more about different industries, and often I’d learn more about new software, new procedures, and generally pick up a few new skills. I would also learn more about myself, namely what I’m good at, what I’m not as good at, and what I actually like doing.  The more I thought about it, I realized that he was right. These are all opportunities to hone different parts of myself, both in improving what I do well, learning new things, and gaining insight about what is best about my capabilities and how to use them.

Group of PANMA and STC panelists, February 2016 (Photo courtesy of Timothy Esposito for STC-PMC).
Group of PANMA and STC panelists, February 2016 (Photo courtesy of Timothy Esposito for STC-PMC).

Now, not everyone can be a contractor. It’s not easy because of complications of being a non-employee, thus you don’t get the same rights and benefits, like affordable health insurance, as a contractor. Some agencies that contract out do offer these benefits, but they are usually at a higher rate than at a large company. But, at the same time, there are certain flexibilities that a contractor has. If a contractor is careful with personal finances, he/she can take time off, or work more than one position over time. Granted, in 99.99% of cases, if you don’t work, you don’t get paid. So, for example, when I go to the STC Summit in May for about a week, I won’t be paid for “paid vacation”. In fact, a contractor doesn’t get any paid vacation. You get paid for the hours that you work. So, that can be good, and can be bad. If you are a good contractor, you communicate these occasions with your manager, and you ensure that you are caught up with your work to be able to do this, it provides a little flexibility that an employee doesn’t have.

I’ve lamented the woes of being a consultant recently, and it was especially because I was in a bad situation. It was not a good fit, and the worse parts of being a contractor were at their absolute worse. But now that I’ve been away from that, with the help of this PANMA/STC-PMC panel last week, I’m starting to change my attitude a little bit.

With that in mind, I took a new job that started this week…as a contractor. I will be working for a global insurance company as a content writer/copywriter for their global self-service websites. This is a big change for me, because while you’ve known me as a social media writer, I really haven’t done any writing for a company this way before. I originally was reluctant to take the job, as it’s a far commute than what I’m used to and I’m taking a significant pay cut to do this job. But, I saw it as an opportunity to actually put my technical writing, editing, and UI/UX experiences to work in a different way, so it’s worth a try. After all, the contract is only for six months with a possibility for extention. Unlike the last position I took in which I had a sinking feeling about it (and my instincts were right about it), I have a better feeling about this position. After completing my first day, I think it’ll be a challenge to do things from a different perspective, but I liked the group of people I’ll be working with, the environment was more inviting, and I could tell that the work we’d be doing is much more in line with my experiences.  While I’ll be learning to do copywriting the way they want, I’ll still be using skills I’ve acquired from all the conferences, webinars, grad school, and social media experiences I’ve had. In other words, I think this is a much better fit, and I think I can learn something positive from this position, which makes me feel much better about taking the position.  Everyone was speaking tech language that I understood, and I was deep in the mix with information architects and visual designers as well as spending a lot of time with the other copywriter on my first day. I think it’s going to be a good thing!

I’ve also been continuing to work on a part-time basis with my old content strategist/management job at BASF. It’s my “moonlighting” job, as I call it, but it helps keep those skills fresh at the same time while working with another company that I truly like.

See? Even the old Templar Knight agrees with this attitude change.
See? Even the old Templar Knight agrees with this attitude change.

These next months are going to be obviously very busy, but I think they’ll provide some good insights into something new for me. I’ll be able to truly write blog posts from a technical writing and UI/UX perspective based on new experiences. Hopefully, future contracting positions will also be providing great learning experiences along the way. Perhaps embracing being a contractor means that I will be more of an adventurer than I thought.

 

 

 

Posted in Uncategorized

Congratulations to the winner of the Information Development World All-Access Pass!

"May the odds be ever in your favor!" It looks like they were for Ed Marsh!
“May the odds be ever in your favor!”
It looks like they were for Ed Marsh!

Remember the little contest I ran recently to win a chance at a free All-Access Pass to Information Development World 2015? I didn’t forget! A random drawing (not by me, to make it fair) was done of the tweets submitted for the free all-access pass to Information Development World 2015 in San Jose, California.

Our winner is…Ed Marsh of ContentContent!

Ed was notified last week about winning the pass and the opportunity to attend.  When informed of his win, he had this to say about it:

Ed Marsh of Content Content Photo by Arclight Images Corporate Executive Portraits Commercial Photography NYC NJ New Jersey's premier Executive Portraits and Corporate Photography Studio serving Bergen, Passaic, and Morris counties in NJ and Rockland, Bronx & Orange counties NY.
Ed Marsh of ContentContent
Photo by Arclight Images

“All I had to do to win a free conference admission was send a tweet? I do that for free! I didn’t realize until recently how important conferences are to my career, so I’m excited to see different perspectives on content at Information Development World.

After narrowing down to three great choices, I finally decided to go with Lisa Welchman’s ‘Understanding digital governance’ [for my workshop day], because it’s probably the biggest issue we’re dealing with now.

I’m most looking forward to meeting new people, for sure. And I have to say that I plan to attend a variety of topics, not just one particular track, to get the most from my experience.

Having been on Ed’s ContentContent podcast, I know him well enough to know that even as an attendee, he will contribute a lot to conversations at the event.  I know he’s excited about going, and he’s going to have a blast.

If you are going, make sure to say hi to him and congratulations at the event! Congrats, again, Ed, for the win! The odds were ever in your favor, evidently!

There is still time to register to attend this great event–sign up now!