There’s a viral video that just came out that I just love, not only because it’s funny, but it appealed to the geek in me. It’s a woman who bought a fun item for her own enjoyment, and was getting a kick out of how funny it was and how it made her laugh. What can I say? The Force was with her:
Watch here:
It’s a contagious video because it’s so silly, and as she said, it’s the simple joys of life that makes it worthwhile. She has so much fun with the mask, and you can’t help but laugh along with her. My husband and I were laughing so hard we had tears in our eyes.
But wait…did you catch that first part of the video? While she had not intended this to be a marketing video, this ended up being a great marketing video with great content. Where did she get that mask? She got it at a department store chain called Kohl’s. And with this video going viral as quickly as it did, Kohl’s picked up on her video and this woman’s love of Star Wars, and essentially got free advertising! Not only that, but they took it a step further:
Kohl’s was smart! They not only picked up on her mention of the store and how she was a frequent customer, but also on how much one random item at the store brought her so much joy. She had provided fantastic content that reflected well on the store! Fortunately for her, they recognized this, and did something nice by giving her all those gifts as a thank you.
Why do you think that Kohl’s did all that? As I said, they realized the value of this social content. It was all in the storytelling. People who love Star Wars items–and there are lots of them–would especially relate to this story. Even people who didn’t like Star Wars would get a good laugh from watch this woman play with her mask. Kohl’s wasn’t selling anything directly by posting these videos. (Although when I played the videos later, I did see some marketing overlays trying to sell the masks at Kohl’s did pop up, but it was still after the fact.) They did show, in showing their appreciation to the woman, that there were lots of other Star Wars things they sold as a means of indirect selling. Kohl’s showed that they appreciated the value of her sharing her good experience not only with finding her mask, but that she wasn’t discouraged because she had to return some items simply because of sizing issues, and she still found something else she liked. They showed the value of a satisfied customer, which has more value than almost any other kind of marketing or advertising. The gifts were even intended, if you think about it, as a way of keeping her as a value customer.
“Chewie, this is content marketing through social media at its best.” “RAWWR!”
This is a great example of the power of social media through content and content marketing. The woman was simply sharing her experiences on video through her Facebook account, the video went viral, and as a result, she received all these gifts from the store itself to ensure that she continues to be a valued customer. Kohl’s found appropriate content from a customer that I’m sure will be helping to boost sales for a bit–at least with the Star Wars merchandise–for a while. I’m sure she never expected the attention that she’s gotten, but due to the Kohl’s gift, she extremely glad she shared it!
You never know where good content will come from. This is a great example to show that it can come from anywhere if you have the opportunity to make it or appreciate it.
What do you think of this event? Include your comments below.
What? You say this Adobe Workshop is free? Then I reckon I oughta sign up now….
While I was unable to go to the STC Summit last year, I am looking forward to going to Anaheim this year to not only being a presenter at the STC Summit, but also to learn and connect with other technical communicators again!
I realized that one of the events I’ve always liked attending is the Adobe pre-conference event. They always have great information to share. However–what’s this? No Adobe Day this year? Nope. But wait…there’s something better.
(Click on the wanted poster for more information)
That’s right! Saddle up, and gain some skills through this FREE Adobe Tech Comm Tools Workshop! This looks like a great event, cowboys and cowgirls! There are industry leaders leading the workshop, you earn a certificate for participating (which you can include on your resume, it’s that good), and lunch and snacks are included in the afternoon. And did I mention it’s free? Who says you can’t get a free lunch AND a free certificate? Evidently not Adobe!
Oh, did I also mention that even if you can’t attend to earn the certificate, you can still follow along on my Twitter feed found at @techcommgeekmom that day, as I’ll be tweeting highlights of the event for all who come to the Twitter corral!
If you don’t comply, you can’t register. But these are easy terms to deal with, Sheriff.
Now, there are some caveats in registering, namely that you have to bring your laptop, and download the Adobe Tech Comm Suite Release 2015 Trial Version (if you don’t already have the full version). Other than that, it should be like riding into the sunset.
This is a great opportunity for those who would like to either get to know the Tech Comm Suite better, or brush up on some skills. Space is limited so you should register as soon as possible to get your seat on this great event!
(My apologies to those who are more sci-fi savvy for mixing my space westerns together. Firefly and Cowboys and Aliens were the first things I thought of!)
Snoopy and Woodstock are writing the copy deck. It’s a lot of work, but they are learning a lot!
While I’ve spent years blogging and talking about being a technical writer, I haven’t actually been a technical writer except for doing projects in grad school–until now.
In the last two months, I’ve started a position as a content/technical writer for the UX/UI Design team of a large company, working on their global self-service portal. The position was available shortly after my last contract gig ended prematurely. While I’m not enjoying the extra long commute, and I took a pay cut to remain employed, I have to say that I am learning a lot while applying a lot of the “theory” that I know.
Up until now, I’ve been more caught up in content strategy, creating the UX of websites, and making suggestions about how to utilize content rather than actually writing it. This new position has taken me in a completely new direction that I’m sure most of my readers are already familiar with, but it’s new territory for me–at least in applying what I know about it. There’s an outside vendor who creates the business requirements, who passes those along to the UX and graphic designers to create wireframes and the UI designs, and then another writer and I create the copy decks based on those. The project we’re all working on is the Company’s global self-service product (the image above is a hint of where I’m working), so there are a lot of details to consider.
My time as a knowledge management specialist in my last position was not as pleasant as I would have liked simply because I wasn’t doing that much actually related to knowledge management at all. I was brought in to do one thing, and ended up doing something completely different and something that didn’t play up to my strengths.
This is the complete opposite of that. While I will contend that I’m still very much in the learning curve of understanding my responsibilities and their expectations, the environment is much more in line with what I need to be around. Our manager has been talking about the idea of creating consistency throughout the product’s content. I’ve suggested looking into single-sourcing tools that might help us with that, but they don’t know how to wrap their heads around that idea yet. Even so, the other writer of the team and I have had some lively discussions about it. I appreciate having a voice when asking questions of why a UX designer went in a certain direction, and I get a vote when the team discusses how customers think and how they should direct the customers on the site. While I’m still learning by doing when creating new copy and editing old copy, I feel like I’ve been well-trained for this at grad school as well as from various presentations I’ve attended over the years at conferences. I’ve even had the chance to share my localization/globalization insights to the company in the hopes that we can be sensitive to better copy when the product is ready for translation.
So, this is certainly a new adventure. It’s not the direction that I thought I’d be going into, but I’ve definitely been learning a lot over the last couple of weeks, and things are just getting started. We’ll see how this progresses in the coming weeks. I finished my first copy deck last week, and I was told that I did a pretty good job for a first-timer. However the second, much bigger and more complicated deck I just completed with little guidance was ripped to shreds after spending a month writing it, with only a day and a half to fix everything. Needless to say, I was unhappy about that (spent the afternoon in tears), and it made me put all my education and self-confidence as a technical writer into question. As I said above, I know they need better processes that probably involve a way to write single-sourcing information, but the problem is that it’s not the kind of information that would eventually be published as a website, ePub or other documentation. It’s complicated to explain, but it’s a bad process. All the copy is done in Word. Need I say more?
My husband has said that there’s one thing that’s been for sure during this last year or so–I can’t say that as a contractor that I haven’t had an opportunity to learn new things, and to have very different experiences in the process. He’s certainly right about that! This latest position is one that I think will provide me with better insights into writing and developing content, and how it integrates best for a good user experience for the customer. I’m used to receiving content written by others, so it’s a great chance for me to be on the “other side” of the equation. It’ll also provide me with insight as to whether this is the kind of job for me. (I’m thinking right now that I like content strategy and management better.)
Where will this take me next? Good question–I don’t know. But there’s still a lot to learn, and it definitely contributes to my skills as a technical communicator.
What was your first writing gig like? Share your experience in the comments below!
I knew that my little blog’s birthday was coming up soon (I always remember the month, but never the day), but when WordPress sent me the following note:
I received my reminder that it was today, March 9th! (One of these days, I’ll have to look up this blog’s horoscope.) As many know, this started as a grad school project, and here it is, four years later, and I’m still here.
Four years of blogging and curating content for this blog have yielded over 39,000 views (and it’s still growing) and over 1100 posts on topics of m-learning, e-learning, technical writing and editing, content strategy, digital marketing, localization issues, and so much more. That’s a LOT for a little niche blog, wouldn’t you say? Not bad for a blog which would be a preschooler if it were human.
But lately, it’s felt more like that four years is dog years–like I’ve been writing this for 28 years instead. I know as a joke, I said I was going to be closing down this blog about a year or two ago. No, I’m still not going to be shutting it down, but man, it’s hard to keep up now. You’d think after posting 1100+ posts that it would be enough, but noOOOOooo. There are still requests for more, and it’s hard to keep up. Life changes in the background. I’m not a grad student anymore, and I’ve now been through several positions since I started this blog. The blogging burnout is real.
My main concern is that I can’t keep up with a schedule of posting an original blog post every week. Part of that is coming up with original content! This time last year, it was a little easier because I was taking my digital marketing course, so I had something to spark my mind and comment about. This year, I’ve started a new job in copywriting and editing, and it’s only my first week, so I’m hoping that it will provide something for me to write about in time. You’ve probably noticed that I’ve written a lot about careers in tech comm–or in general–lately. I’m trying to figure out how to start planning ahead a little bit to move my career forward, and yet I feel like some of my more recent steps have been steps backwards. It’s hard to write about things you aren’t passionate about, after all. I still have a passion for tech comm, and I’m so happy to be part of this community. Yes, I’m tapped out of ideas, unless someone can give me a topic to write about.
So, you might not see quite as many posts in the next year or so, but that’s because when I do curate content or post something original, I want it to have some sort of value or be something interesting, at least. It needs to be helpful or insightful, if I can help it.
Perhaps the maturity of this blog is in that I don’t want it to be full of too much fluff. I want some substance to it now and then, and I try to provide that, as well as provide an outlet for community discussions. I’m grateful for those of you who have chosen to comment and join the discussions here on TechCommGeekMom, and hope that you will continue to help us all explore difference perspectives and experiences.
After four years, I suppose I’m not as much of a beginner technical communicator as I was when I started this blog, but it still feels like it most of the time. There are concepts I understand, but haven’t implemented, so I can’t always speak with any authority. This applies to my “outside world” life too. For example, at my current position, I’m thinking that employing some sort of single-sourcing process for their content would help this company tremendously, but they aren’t thinking about it, and I wouldn’t know how to go about making suggestions on how to do it since I’ve never done it myself on any scale. But I know my mind is in the right place with that. So, I can’t say much on that topic, for example.
Time will tell how TechCommGeekMom continues. I always have big plans, but I can’t always make them happen due to time, money, and circumstances. I would still like to have a podcast/videocast feature at some point, but I just haven’t got the time to get that organized at the moment. But someday…
I would love to get fellow technical communicators to guest blog on here, too. I don’t let just anyone post on here, but if you would like to write a blog post, but don’t want to set up a blog, consider posting here. I would love to have other voices on here! If you are interested about talking about a tech comm topic, let me know.
I’ll also try to include more about some of the things I’m doing soon. For example, I will be attending this year’s STC Summit and Conduit, the STC-Philly Metro Chapter’s Mid-Atlantic Technical Conference. I’ll be tweeting up a storm, I’m sure, on @TechCommGeekMom, but perhaps this year I’ll post more photos so that you can get a feel for the conferences and the great people who I see each year at these various conferences. These are definitely the movers and shakers!
Lastly, I want to thank all my readers. Without you, there is no TechCommGeekMom. I’d just be a geek mom instead. I appreciate your patience with me, as this blog is always a work in progress. I try to be as honest as I can be, sharing the best and the worst of my experiences, and I hope that’s something you come back for from time to time.
“Just give her a topic, you know, just cawfee tawk…like single sourcing is not a new dating service…talkst amongst yerselves….”
In the meantime, if you have any ideas of something you’d like to see on TechCommGeekMom, please let me know! Help me make this blog the kind of blog you like to return to, and let me know what kind of topics you are interested in reading about in the tech comm field!
Taking on new contracting positions is always an adventure. Indiana Jones knows all about that!
It’s been a quiet start to 2016 for me, even though there have been some things going on for me “behind the curtain”. I wasn’t ready to share just yet, but I think I am now, since things have settled down for the moment.
My contract as a knowledge management specialist ended early. The projects that they kept saying to me, “They are coming…we’re waiting for approval…” fell through. Two of them. They also didn’t have any other work for me to do, so understandably, they cut the contract short. Unlike some other jobs, I was greatly relieved to be released. I did not feel that this particular position and company was a great fit. Even though I truly tried to give it a chance, I remember not having good feeling about the place from my first day of work there, and my gut instincts were right. It wasn’t a good match in the end, and the fact that they didn’t plan well for my presence there proved that.
In the meantime, I had two events that changed the picture rather quickly.
TechCommGeekMom speaking at the PANMA/STC-PMC February 2016 meeting (Photo courtesy of Timothy Esposito for STC-PMC)
First, I was invited to be a panelist/presenter for a meeting that combined the Philadelphia Area New Media Association (PANMA) and the STC-Philadelphia Metro Chapter memberships. The meeting was about freelancing and contracting. Each group contributed two speakers, and I was one of the two representing the STC (the other was my friend, David Calloway). I was the last one to present or speak, and to be honest, I came completely unprepared. I thought it’d be a quick introduction thing, and then moderators would ask questions based on our experiences and background. (I guess I’ve been watching too many American political debates lately.) I was glad that I went last of the four presenters. Although the other three presenters covered much of what I would’ve said, I still had a few things to contribute. David and I took the stance of being contractors rather than freelancers. And as you might remember, several months ago I started my own freelancing company, but it hasn’t quite taken off yet.
But I will admit, listening to the others, I had a big realization of my own that night. I’ve been a contractor for several years, but not of my own choosing. I’ve tried finding full-time employee jobs, and it hasn’t happened in years. I think the last time I was not a part-time person or a non-contract person, it was still the 20th century! Yet perhaps, without my knowledge, I’ve already been a freelancer by default of being a long-term contractor.
That was my “A-HA!” moment, as Mitchell Levy likes to call it. I realized that yes, perhaps I have been a freelancer all along, and perhaps it really isn’t so bad to constantly be getting contract jobs. After the meeting, I told my husband about the discussion, and he pointed out that there was great opportunity in being a contractor. The biggest thing he pointed out was that each contracting job was an opportunity to learn new things. I would learn more about different industries, and often I’d learn more about new software, new procedures, and generally pick up a few new skills. I would also learn more about myself, namely what I’m good at, what I’m not as good at, and what I actually like doing. The more I thought about it, I realized that he was right. These are all opportunities to hone different parts of myself, both in improving what I do well, learning new things, and gaining insight about what is best about my capabilities and how to use them.
Group of PANMA and STC panelists, February 2016 (Photo courtesy of Timothy Esposito for STC-PMC).
Now, not everyone can be a contractor. It’s not easy because of complications of being a non-employee, thus you don’t get the same rights and benefits, like affordable health insurance, as a contractor. Some agencies that contract out do offer these benefits, but they are usually at a higher rate than at a large company. But, at the same time, there are certain flexibilities that a contractor has. If a contractor is careful with personal finances, he/she can take time off, or work more than one position over time. Granted, in 99.99% of cases, if you don’t work, you don’t get paid. So, for example, when I go to the STC Summit in May for about a week, I won’t be paid for “paid vacation”. In fact, a contractor doesn’t get any paid vacation. You get paid for the hours that you work. So, that can be good, and can be bad. If you are a good contractor, you communicate these occasions with your manager, and you ensure that you are caught up with your work to be able to do this, it provides a little flexibility that an employee doesn’t have.
I’ve lamented the woes of being a consultant recently, and it was especially because I was in a bad situation. It was not a good fit, and the worse parts of being a contractor were at their absolute worse. But now that I’ve been away from that, with the help of this PANMA/STC-PMC panel last week, I’m starting to change my attitude a little bit.
With that in mind, I took a new job that started this week…as a contractor. I will be working for a global insurance company as a content writer/copywriter for their global self-service websites. This is a big change for me, because while you’ve known me as a social media writer, I really haven’t done any writing for a company this way before. I originally was reluctant to take the job, as it’s a far commute than what I’m used to and I’m taking a significant pay cut to do this job. But, I saw it as an opportunity to actually put my technical writing, editing, and UI/UX experiences to work in a different way, so it’s worth a try. After all, the contract is only for six months with a possibility for extention. Unlike the last position I took in which I had a sinking feeling about it (and my instincts were right about it), I have a better feeling about this position. After completing my first day, I think it’ll be a challenge to do things from a different perspective, but I liked the group of people I’ll be working with, the environment was more inviting, and I could tell that the work we’d be doing is much more in line with my experiences. While I’ll be learning to do copywriting the way they want, I’ll still be using skills I’ve acquired from all the conferences, webinars, grad school, and social media experiences I’ve had. In other words, I think this is a much better fit, and I think I can learn something positive from this position, which makes me feel much better about taking the position. Everyone was speaking tech language that I understood, and I was deep in the mix with information architects and visual designers as well as spending a lot of time with the other copywriter on my first day. I think it’s going to be a good thing!
I’ve also been continuing to work on a part-time basis with my old content strategist/management job at BASF. It’s my “moonlighting” job, as I call it, but it helps keep those skills fresh at the same time while working with another company that I truly like.
See? Even the old Templar Knight agrees with this attitude change.
These next months are going to be obviously very busy, but I think they’ll provide some good insights into something new for me. I’ll be able to truly write blog posts from a technical writing and UI/UX perspective based on new experiences. Hopefully, future contracting positions will also be providing great learning experiences along the way. Perhaps embracing being a contractor means that I will be more of an adventurer than I thought.
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