Tag: tech comm

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Move over, Google Glass! HoloLens is here!

Posted on by TechCommGeekMom
http://recode.net/2015/01/21/microsofts-hololens-makes-the-leap-to-holographic-computing/
Photo courtesy of Recode.net

Today, I tuned in to listen to the Windows 10 event that was to promote more about the upcoming new OS that many are anticipating will be a big improvement over Windows 8 and 8.1. While I’m a huge fan of iOS products like iPad and iPhone, when it comes to my laptop, I’m a devoted PC gal who would much rather use the Microsoft operating system and tools. I suppose it’s because this is what I’ve been used to for 20-plus years, and it’s easier for me to adapt those changes, and more of the tools I like to use are available for PC use. Yet, while I’m usually a relatively early adopter with many things, I’ve been very hesitant to adopt Windows 8 or 8.1. There are some improvements with Win 8.1, but when I first encountered Win 8, I balked.  So, time will tell what happens once we all get our free upgrades to Win 10 (which is great–it’s going to be free for the first year of availability to Win 7 users like me, and to Win 8/8.1 users). There was a set of business apps called Surface Hub that looked good that combined OneNote with a digital whiteboard and provided new sharing capabilities for workgroups and meetings. I could see the practical uses for that in my own work right now.  The new browser called “Project Spartan” looks incredibly promising as well, based on some of the new functionality that will be forthcoming.

But what REALLY caught my attention in this event was the introduction of a new device that Microsoft introduced. I think it was a bit of a surprise to see this, but it is a sign that Microsoft means business, and to me, it’s a positive sign.  Microsoft has created a new device called the HoloLens. And from what I could tell, HoloLens is everything that Google Glass wishes it could be. While the viewing apparatus used is certainly more…clunky looking…than Google Glass, everything else about it (and why it’s probably still clunky looking) is what it has going for it. There are no wires, no synching it with your phone–it is an autonomous device unto itself. The connection with today’s Win 10 event is that it will run Win 10, but it showed how people can interact with the world around them, and still use the holographic tools around them to merge reality and virtuality. It’s difficult for me to describe, but the 3D imagery used was fantastic, and they showed several applications of how it could be used more practically with other people–including those who don’t have a HoloLens.

I think the biggest difference of all–other than the fact that this is a device that acts on its own, with its own processors among other things, is that unlike Google Glass that was being promoted as a device that could be used as a tool and for everyday use, HoloLens seems to be promoted solely as a tool. Now, it can be used for gaming and such, but the tool applications were what really made it stand out more than anything. My husband and I were using Skype and exchanging comments while watching the live streaming video, and when we were commenting about the differences between HoloLens and Glass, his comment was, “…but this is built as a tool.. you can see the size. It’s not meant as an accessory.. it’s actually a tool.” He’s exactly right. This isn’t a novelty item with potential for greater capability. It has the greater capability, but it’s not an accessory.

I recommend reading this article by The Verge that includes great video and further description of the product. 

I don’t think this is the type of thing that I need right now, even when it comes out. I don’t have any practical application. But I could see how this could be used in several years once the components do become smaller and I can use it as an accessory. (Give it time!)

What do you think? Do you think this is the next step of merging the virtual world with reality? Sure looks like it to me. Post your comments below.

Update: When I mentioned the new HoloLens to my son, he asked me, “Are you sure they aren’t just ripping off Oculus Rift?” Good question. I don’t think so, because HoloLens lets you see through to what’s actually around you, whereas Oculus Rift is contained in its view. Tell me what you think.

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Want to go to the 2015 Intelligent Content Conference? Here’s $100 for you!

Posted on by TechCommGeekMom

ICC_Affiliate_300x250I can’t believe it’s been almost a year since I went to the Intelligent Content Conference in San Jose, California at Scott Abel‘s invitation. To say the least, I have to say I had a marvelous time. This is a conference that focuses on content strategy, and all the presentations were loaded with information that either reinforced what I had already learned, or introduced new ideas and concepts on the subject. The thing I liked about it was that it really had something for everyone at all professional levels–even for somebody like me who still considers herself a newbie.  I also met a lot of new professional contacts who specialize in content strategy–a real “who’s who” of content strategy attended. Over the past year, I’ve learned a great amount from each of these experts and have been able to apply much of what I’ve learned to my job. (That’s important!)

This year, the Intelligent Content Conference  (ICC) changed hands from the Rockley Group to the Content Marketing Institute. But fret not! Ann Rockley and Scott Abel are still very much involved with ICC, but now attendees have the added bonus of the know-how of the Content Marketing Institute and the wisdom of Robert Rose and Joe Pulizzi! Joe spoke as a keynote speaker at last year’s ICC, and he was fantastic, presenting the concepts of content marketing to this content strategy crowd. The merging of these two groups will open up new doors connecting content strategists and content marketers, and it should be great!

The Intelligent Content Conference  is in San Francisco, California this year, and will be held on March 23-25, 2015. It looks like it’s going to be a great conference, and a nice time of year in San Francisco, too!

Alas, due to timing, I can’t go. (Awwww.) I’m immensely disappointed, that I can tell you. But, don’t let that stop you from going if you can! I’ve been in contact with the good folks at the Content Marketing Institute, and they let me know that if you click on the image at the top of this post, or use the image on the right sidebar of this blog, and use the code TCGM100, you can get a $100 discount on your registration. How cool is that? “Ka-ching” for you!

So, what are you waiting for? Go click on the image now, and check out what ICC has to offer this year (which is a LOT!), and register now!

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Ready to learn tech comm or instructional design in 2015? Check these out…

Posted on by TechCommGeekMom
It's all about the learning, after all.
It’s all about the learning, after all.

Thanks to Jonathon Colman for bringing a new certificate program in Content Strategy at the University of Washington to my attention. As a result, the list for the Tech Comm Educational Resources on the TechCommGeekMom ID/TC Education page has been updated!

As I mentioned in my last post, I’m going to be taking some coursework in the new year. How about you? Need to spruce up some skills? Check out the TechCommGeekMom ID/TC Education page for resources (click the links in this post or the tab above) of various degrees and certificates available that I’ve collected over the past two or three years.

If you know of a program that’s not listed on my lists, or if there’s a link that needs updating on my lists, please let me know! I’d like to keep this as updated as I can, and I’ll be able to do so with your support!

Go ahead…go learn something this year!

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Stage 2 of non-pudding brain: It’s official. I’m a student again.

Posted on by TechCommGeekMom
"Ah, glad to see that you are working on stretching your intelligence, TechCommGeekMom. Now, when you are done, you can help me with this equation on this board..." --The 12th Doctor
“Ah, glad to see that you are working on using your intelligence, TechCommGeekMom, and not becoming a pudding brain like the rest of your human race. Now, when you are done, you can help me with this equation on this blackboard…”
–The 12th Doctor

As I stated in my last post about my resolution not to be a pudding brain in 2015, and understanding that in order to get ahead in the next year, I need to learn something, and learn something new. It’s been mentioned before that content marketing is the skill emerging most in content strategy jobs, and so I need to make myself eligible to get on that bandwagon. I have a strong customer service/client services background, and my career has steered me into content strategy, but what I lack is a basic understanding of marketing, especially digital marketing.

I looked at many programs, and there are a LOT of good ones out there. During my process, I needed to figure out what would give me the most bang for my buck in the shortest amount of time, so that I could hit the ground running even while I was in the midst of my coursework. It would be best if it was online and part-time, obviously, since I’m still working full-time for the moment. (My contract doesn’t expire until the end of April.) I also looked carefully at curriculums to see what topics would be covered that would satisfy the gaps that I think need filling in my skill set.

Rutgers_Scarlet_KnightsAfter discussing the options with my husband, who reviewed some of the choices I had narrowed my list down to, I can now say that yes, I am officially a student again. I have registered to take the Mini-MBA certification coursework in Digital Marketing at Rutgers University. It starts at the end of this month, and finishes by the time my contract ends. It covers several topics that I have some familiarity with, but not enough experience or actual training of any kind.

I’m excited to start classes. I’m fortunate that an online version of this coursework was available, and being a veteran online student, this is ideal. I find that I actually do much better in an online format than a classroom format. Online learning isn’t for everybody, and I’m a person who enjoys listening to classroom lectures, but find it very difficult to take notes during one. (Hey, it’s hard for me to take notes or write social media posts during presentation events–why do you think I learned to type so fast?) My brain is a little slow to process and summarize concepts quickly then write them down, so online learning is usually great because if there is a video or audio recording, I can rewind the recording if I didn’t catch something, or take my time reviewing slide presentations. Online discussions can be as animated as live conversations. I’ve often found that online class discussion threads are great writing exercises as they force you to truly think and strategize what you want to say in a way that encourages plain language and clarity to all readers.

The other thing I’m excited about with this class is that the online format is for MOBILE!! Part of the tuition goes towards a new iPad to deliver the coursework (or you can get a discount on the tuition if you already have an iPad, like I did). I tried to use my iPad when I could during grad school, and it helped when I would try to get papers done during my lunch hour, or review information on the go. This time, it’s different. Everything is being delivered to a mobile device, so it’s automatically going to all be on mobile. So, I’m looking forward to seeing how that works out. I’m still an iPad aficianado, and have often promoted the use of iPads and tablets as learning tools (look for early TechCommGeekMom articles about the topic), so now’s my chance to do it myself!

So, I’ve made my first big, bold move for the year. Pudding brain will be erased, and some new information and skills will be attained in order to better my chances in the job market later this year. This is how I chose to invest in myself this year. Conferences are still good, and I’m not knocking them, but when I am done with this, I will have a small credential that will boost my resume.  Maybe I’ll get to a conference later this year, but in the meantime, this will be my educational focus. This is part of the mini-reinvention of myself. I might end up in another straightforward content strategy/web publishing job later, but having these additional skills can only help, not hurt me. I’m glad I have my husband’s support in this (he’s going to be a weekend and weeknight widower again for a short time), and I’m hoping that the tech comm community will support me in this endeavor as well.

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My 2015 New Year’s Resolution: Don’t Be a Pudding Brain

Posted on by TechCommGeekMom
There's hope for you yet, TechCommGeekMom, if you are deciding not to be a pudding brain like the rest of the humans.
There’s hope for you yet, TechCommGeekMom, if you are deciding not to be a pudding brain like the rest of the humans. — The 12th Doctor (Who)

Now that it’s the start of the new year, it’s time to make some resolutions–or at least set some goals. While I’ll be continuing my eternal quest to lose weight, it also means it’s time to start seriously thinking about what I need to do professionally in the coming year. Since I now know my contract has an end date, I need to figure out a plan. I’ve given presentations on the subject of how to get a tech comm job these days, and I know I’ve had to go back and follow my own advice. One of my big pieces of advice has been to learn something that can help you gain a new skill, or update an old one. It doesn’t matter if it’s a Lynda.com course refreshing your InDesign skills or learning Framemaker, or learning more about…well, anything that can help you find a job as technology advancements continue to speed by us.

During the last few weeks, I’ve started to look and see what kind of jobs are available, and think about tech comm trends to help me figure out what my next move might be. It’s different for each person, obviously, based on interests and skills, but learning something new can’t hurt, that’s for sure. I’m a person who believes I always have something to learn, and heaven knows, even after a Masters degree and some experience under my belt now, I feel I still have a LOT to learn still.

I still don’t have a clear path as to what I’ll be doing when my contract ends, but I think I’ve figured out something that will hopefully provide either some direction, or at least provide me with some new skills that will help me somehow.

One of the biggest trends I’ve continually heard about in the last year is that content marketing is the big thing that content strategists need to be pursuing. I have a strong background in customer/client services, so I have a good understanding of the importance of post-purchase content for goods and services. The perspective needed to create content for content marketing is something I have–it’s rather logical for me, really. And I’ve seen more content marketing jobs listed in my area…which is good. Well, almost good. It’s not good because in the end, I don’t have any real marketing background. There are a few skills that I sorely lack. I understand what some of these skills involve, but not enough to truly say I have enough experience to apply for a position.

So, after researching several options and having several conversations with my husband about it, I decided to register for a mini-MBA program in digital marketing that starts at the end of this month (January 2015). The curriculum includes sessions covering several topics that were in my personal checklist of subjects I wanted to learn to get ahead, and the structure of a 12-week online program from an accredited school meets my learning needs (personalized e-learning!). I sent in my registration form online tonight, and I’m probably going to get a phone call for the program to get further details to become fully registered, but the first step has been taken.

So, this is how I’m investing in myself to better my chances in finding a position when my current contract ends. The program ends around the same time as my contract, so the timing couldn’t be better. I haven’t decided if and how I will still break out on my own after the contract, but I figure whether I become an independent contractor or get a full-time job, these new digital marketing skills will come in handy either way.

I’ve taken a step forward. It’s always that first step that’s the hardest to take, but it had to be made. I’m sure there will be a few more first steps in whatever this new direction will be, and I’ll be sure to report them. But it’s that very first one that can be the most difficult. It’s now been made. I’ve got support in my decision at home, so that helps immensely. Time will tell if it’s a correct decision. I think it is. I’ve got nothing to lose but time and money, and a lot to gain with new information to learn. It’s an opportunity to diminish my chances of being a pudding brain.