Ben Woelk, technical communicator and Information Security Office Program Manager at the Rochester Institute of Technology, talks about being an introverted leader and how it’s changed his career and his passion. Mentioned during this episode Ben Woelk on Twitter STC … Continue reading →
That’s right! Ed’s got another webisode of ContentContent up, and this time, it’s with Ben Woelk! Ben was one of the first people I met when I first got involved with the STC, and he’s been one of the great mentors I’ve had within STC ever since then. I remember him putting me at ease at my first STC Summit because I was rather shy and hardly knew anyone, and he was awesome in assuring me that all would be well–and he was right. His take on introverted leadership has been catching like wildfire in the last year, as I think he’s tapped into something that many technical communicators grapple with–how to be a leader when you are an introverted person.
Take a listen, and let Ed know what you think about the webisode!
My buddy, Ed Marsh, has written and excellent article about the benefits of using some of the WordPress plug-ins out there, and how one tool in particular helped him see inefficiencies in his own WordPress site, as well as with other WordPress sites he’d been working on.
I use the WordPress hosted site for my blog, so I haven’t tried in this plug-in, but knowning Ed, he put this particular plug-in through its paces, and it sounds like a great resource. Read more at the link above.
Do you know of any other good WordPress plug-ins that are helpful? Share them in the comments below.
Thanks to Madonnalisa Gonzales Chan for posting this on the Content Strategists’ group on Facebook. This is an excellent article that starts to delve into the idea of how one would create UX content to interact with people. As I’ve been working in UX creating some of this style of text (but definitely not anywhere close to this deep), I found this fascinating, and the journey that the author took in exploring this brought up points that I hadn’t thought of, as well as points I could relate to.
What do you think? Where do you see conversational design going as we start to write more content for help, IoT, and other content outputs? Put your comments below.
There’s a viral video that just came out that I just love, not only because it’s funny, but it appealed to the geek in me. It’s a woman who bought a fun item for her own enjoyment, and was getting a kick out of how funny it was and how it made her laugh. What can I say? The Force was with her:
Watch here:
It’s a contagious video because it’s so silly, and as she said, it’s the simple joys of life that makes it worthwhile. She has so much fun with the mask, and you can’t help but laugh along with her. My husband and I were laughing so hard we had tears in our eyes.
But wait…did you catch that first part of the video? While she had not intended this to be a marketing video, this ended up being a great marketing video with great content. Where did she get that mask? She got it at a department store chain called Kohl’s. And with this video going viral as quickly as it did, Kohl’s picked up on her video and this woman’s love of Star Wars, and essentially got free advertising! Not only that, but they took it a step further:
Kohl’s was smart! They not only picked up on her mention of the store and how she was a frequent customer, but also on how much one random item at the store brought her so much joy. She had provided fantastic content that reflected well on the store! Fortunately for her, they recognized this, and did something nice by giving her all those gifts as a thank you.
Why do you think that Kohl’s did all that? As I said, they realized the value of this social content. It was all in the storytelling. People who love Star Wars items–and there are lots of them–would especially relate to this story. Even people who didn’t like Star Wars would get a good laugh from watch this woman play with her mask. Kohl’s wasn’t selling anything directly by posting these videos. (Although when I played the videos later, I did see some marketing overlays trying to sell the masks at Kohl’s did pop up, but it was still after the fact.) They did show, in showing their appreciation to the woman, that there were lots of other Star Wars things they sold as a means of indirect selling. Kohl’s showed that they appreciated the value of her sharing her good experience not only with finding her mask, but that she wasn’t discouraged because she had to return some items simply because of sizing issues, and she still found something else she liked. They showed the value of a satisfied customer, which has more value than almost any other kind of marketing or advertising. The gifts were even intended, if you think about it, as a way of keeping her as a value customer.
“Chewie, this is content marketing through social media at its best.” “RAWWR!”
This is a great example of the power of social media through content and content marketing. The woman was simply sharing her experiences on video through her Facebook account, the video went viral, and as a result, she received all these gifts from the store itself to ensure that she continues to be a valued customer. Kohl’s found appropriate content from a customer that I’m sure will be helping to boost sales for a bit–at least with the Star Wars merchandise–for a while. I’m sure she never expected the attention that she’s gotten, but due to the Kohl’s gift, she extremely glad she shared it!
You never know where good content will come from. This is a great example to show that it can come from anywhere if you have the opportunity to make it or appreciate it.
What do you think of this event? Include your comments below.
What? You say this Adobe Workshop is free? Then I reckon I oughta sign up now….
While I was unable to go to the STC Summit last year, I am looking forward to going to Anaheim this year to not only being a presenter at the STC Summit, but also to learn and connect with other technical communicators again!
I realized that one of the events I’ve always liked attending is the Adobe pre-conference event. They always have great information to share. However–what’s this? No Adobe Day this year? Nope. But wait…there’s something better.
(Click on the wanted poster for more information)
That’s right! Saddle up, and gain some skills through this FREE Adobe Tech Comm Tools Workshop! This looks like a great event, cowboys and cowgirls! There are industry leaders leading the workshop, you earn a certificate for participating (which you can include on your resume, it’s that good), and lunch and snacks are included in the afternoon. And did I mention it’s free? Who says you can’t get a free lunch AND a free certificate? Evidently not Adobe!
Oh, did I also mention that even if you can’t attend to earn the certificate, you can still follow along on my Twitter feed found at @techcommgeekmom that day, as I’ll be tweeting highlights of the event for all who come to the Twitter corral!
If you don’t comply, you can’t register. But these are easy terms to deal with, Sheriff.
Now, there are some caveats in registering, namely that you have to bring your laptop, and download the Adobe Tech Comm Suite Release 2015 Trial Version (if you don’t already have the full version). Other than that, it should be like riding into the sunset.
This is a great opportunity for those who would like to either get to know the Tech Comm Suite better, or brush up on some skills. Space is limited so you should register as soon as possible to get your seat on this great event!
(My apologies to those who are more sci-fi savvy for mixing my space westerns together. Firefly and Cowboys and Aliens were the first things I thought of!)
TechCommGeekMom 
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