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Tag Archives: Sarah O’Keefe
Online Student Again: Part 2 – SEO is kicking my butt
The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading
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Tagged Ann Rockley, Bing, content, content strategy, content writer, content writing., digital literacy, digital marketing, digital marketing courses, Distance Learning, DITA, DIY education, e-learning, education, edupunk, elearning, Google, higher ed, higher education, keywords, Learning, m-learning, Mark Lewis, Methods and Theories, Mike Moran, mlearning, mobile, mobile learning, Noz Urbina, online digital marketing courses, Online Teaching and Learning, organic search, organic searches, paid search, paid searches, Rahel Bailie, Rutgers, Rutgers University, Sarah O'Keefe, Scott Abel, Search Engine Marketing, Search Engine Optimisation, Search Engine Optimization, search engines, search marketing, searching, SEM, SEO, SEO Marketing, social media, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, Val Swisher, XML, XML analytics, XML/DITA
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Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!
Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” … Continue reading
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Tagged 2013 STC Summit, Adobe, Adobe Day, Adobe Day at STC Summit, Adobe Day at STC Summit 2013, Adobe FrameMaker, Adobe RoboHelp, Adobe Systems, Adobe TCS, Adobe TCS 4, Adobe Technical Communications Suite, Alanis Morrisette, Bernard Aschwanden, Born to be Wild, Charles Corfield, Coachella, Coldplay, Content management, content strategy, digital literacy, elearning, Facebook, Framemaker, HTML, John Daigle, Kevin Siegel, Mark Lewis, Maxwell Hoffmann, Methods and Theories, mobile, Paul McCartney, Rahel Anne Bailie, Ray Gallon, RoboHelp, rock stars of tech comm, rock stars of technical communication, rock stars of technical communications, Saibal Bhattacharjee, Sarah O'Keefe, SGML, single sourcing, singular experience, smartphones, social media, STC, Steppenwolf, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing, thought leadership, Twitter, video, XML, XML Metrics
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Adobe Day at LavaCon 2012 Roundup!
This post is just a quick summary of the Adobe Day at LavaCon 2012 series from this past week. As you see, there was so much information that it took six posts to try to summarize the event! Being in … Continue reading
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Tagged Adobe, Adobe Day, Adobe Day presentations, Adobe FrameMaker, Adobe RoboHelp, Adobe Systems, adobe technical communications, Adobe Technical Communications Suite, Android, Ankur Jain, Apple, authoring for different devices, Business, business value, CMS, content, Content management, content management tools, Content Rules, Content Rules Inc., content strategy, Content Wrangler, CSS 3, Darwin Information Typing Architecture, digital literacy, DITA, DITA metrics 101, Ecuador, English language, Facebook, Framemaker, global content, global ready content, Google, Guy Kawasaki, HTML/CSS, HTML5, HTML5/CSS3, iPad, IPhone, Joe, Joe Welinske, Lavacon, Lavacon 2012, localization, m-learning tools, marcom, marcomm, Mark Lewis, marketing communications, marketing documentation, Maxwell Hoffmann, measurement, Methods and Theories, metrics, mobile, mobile communications, multiscreen authoring, Oregon, page hits, Portland, Portland Oregon, professional conference, Quark, QuarkXMLAuthor, query, reusable content, reuse, reuse content, RoboHelp, ROI, ROI on technical communication, Saibal Bhattacharjee, sales documentation, Sarah O'Keefe, Scott, Scott Abel, SEO, single source, Single source publishing, single sourcing, singular experience, social media, social media community, Spanish language, structured content, structured writing, Style Guides, tech comm, tech comm software, tech comm tools, tech support documentation, tech writer, tech writing, TechCommGeekMom, Technical communication, technical communication software, technical communications, technical communications tools, technical communicator, Technical writer, technical writing, Thomas Aldous, training, training and development, translation, Translation memory, translation software, translation tools, Twitter, Val Swisher, video, Welinske.com, Writers UA, writing for different devices, writing for mobile content, XML, XML-based, XML/DITA
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