Tag Archives: Sarah O’Keefe

Online Student Again: Part 2 – SEO is kicking my butt

Posted on February 10, 2015 by TechCommGeekMom

The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading →

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Posted in Uncategorized | Tagged Ann Rockley, Bing, content, content strategy, content writer, content writing., digital literacy, digital marketing, digital marketing courses, Distance Learning, DITA, DIY education, e-learning, education, edupunk, elearning, Google, higher ed, higher education, keywords, Learning, m-learning, Mark Lewis, Methods and Theories, Mike Moran, mlearning, mobile, mobile learning, Noz Urbina, online digital marketing courses, Online Teaching and Learning, organic search, organic searches, paid search, paid searches, Rahel Bailie, Rutgers, Rutgers University, Sarah O'Keefe, Scott Abel, Search Engine Marketing, Search Engine Optimisation, Search Engine Optimization, search engines, search marketing, searching, SEM, SEO, SEO Marketing, social media, tech comm, TechCommGeekMom, Technical communication, technical communications, technical writing, Val Swisher, XML, XML analytics, XML/DITA | 2 Comments

Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!

Posted on June 1, 2013 by TechCommGeekMom

Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” … Continue reading →

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Posted in Uncategorized | Tagged 2013 STC Summit, Adobe, Adobe Day, Adobe Day at STC Summit, Adobe Day at STC Summit 2013, Adobe FrameMaker, Adobe RoboHelp, Adobe Systems, Adobe TCS, Adobe TCS 4, Adobe Technical Communications Suite, Alanis Morrisette, Bernard Aschwanden, Born to be Wild, Charles Corfield, Coachella, Coldplay, Content management, content strategy, digital literacy, elearning, Facebook, Framemaker, HTML, John Daigle, Kevin Siegel, Mark Lewis, Maxwell Hoffmann, Methods and Theories, mobile, Paul McCartney, Rahel Anne Bailie, Ray Gallon, RoboHelp, rock stars of tech comm, rock stars of technical communication, rock stars of technical communications, Saibal Bhattacharjee, Sarah O'Keefe, SGML, single sourcing, singular experience, smartphones, social media, STC, Steppenwolf, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing, thought leadership, Twitter, video, XML, XML Metrics | Leave a comment

If Tech Comm had its own Coachella, how would it be done?

Posted on May 15, 2013 by TechCommGeekMom

[WARNING: this is a long post, but jam-packed with information!] Every industry has its own rock stars. Those are the people who have lived, spoken, and written about topics in a particular field. The information and perspective they provide are … Continue reading →

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Posted in Uncategorized | Tagged Adobe, Adobe Day, Adobe Day at STC, Adobe Day presentations, Adobe FrameMaker, Adobe RoboHelp, Adobe Systems, Adobe Technical Communications Suite, Atlanta, Bernard Aschwanden, Charles Corfield, Coachella, content strategy, digital literacy, education, elearning, Framemaker, Google, Humanist Nerd, IconLogic, iPad, iPad app, Joe Welinske, Kevin Siegel, Lavacon, Learning, m-learning, Methods and Theories, Publishing Smarter, Ray Gallon, RoboHelp, Sarah O'Keefe, Scriptorium, single sourcing, singular experience, smartphones, social media, STC, STC 13, STC 2013, STC atlanta, STC Summit 2013, STC Summit Atlanta, tech comm, tech comm software, TechCommGeekMom, Technical communication, technical communications, technical writing, Twitter, Writers UA | 5 Comments

Another one of those 2012 Tech Comm Years in Review? But it’s MINE…

Posted on December 31, 2012 by TechCommGeekMom

It’s December 31st, 2012, and the end of another long year has come. This is the time of year when everyone starts to see the year in review posts and articles all over every media source imaginable. I’m no different– … Continue reading →

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Posted in Uncategorized | Tagged 2012, Adobe, Adobe Day, Adobe Day 2012, Adobe Day presentations, Adobe FrameMaker, Adobe RoboHelp, Adobe Technical Communications Suite, Adobe Thought Leadership, Alyssa Fox, Anita Horsely, Ankur Jain, Barrie Byron, blog, Chad Udell, Christie Fidura, Colum McAndrew, Content management, content management systems, Content Rules Inc., digital literacy, Distance Learning, DIY education, e-learning, e-learning specialist, education, edupunk, elearning, Facebook, Framemaker, higher ed, higher education, instructional design, instructional design and technology, Jackie Gerstein, Jamie Gillenwater, Joe Ganci, Karen Mahon, Lavacon, Lavacon 2012, Learning, m-learning, m-learning tools, Marcia Riefer Johnston, Maxwell Hoffmann, Mayra Aixa Villar, Methods and Theories, Miriam Lottner, mlearning, mobile, mobile learning, Mobile learning revolution, MSPTC, New Jersey Institute of Technology, NJIT, NJIT MSPTC, Online Teaching and Learning, Parth Mukherjee, Renaldo Lawrence, RJ Jacquez, RoboHelp, Saibal Bhattacharjee, Sarah O'Keefe, Scott Abel, Sharon Burton, Shay Shaked, single sourcing, singular experience, social media, tech comm, tech comm software, Tech-Tav, TechCommGeekMom, Technical communication, technical communications, technical writing, Toby Price, Tom Aldous, Twitter, Val Swisher, web content, Web Content Management, webinar, World Learning | 5 Comments

Adobe Day at LavaCon 2012 Roundup!

Posted on October 14, 2012 by TechCommGeekMom

This post is just a quick summary of the Adobe Day at LavaCon 2012 series from this past week. As you see, there was so much information that it took six posts to try to summarize the event! Being in … Continue reading →