Tag Archives: Sarah O’Keefe

Online Student Again: Part 2 – SEO is kicking my butt

The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading

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Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!

Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” … Continue reading

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If Tech Comm had its own Coachella, how would it be done?

[WARNING: this is a long post, but jam-packed with information!] Every industry has its own rock stars. Those are the people who have lived, spoken, and written about topics in a particular field. The information and perspective they provide are … Continue reading

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Another one of those 2012 Tech Comm Years in Review? But it’s MINE…

It’s December 31st, 2012, and the end of another long year has come. This is the time of year when everyone starts to see the year in review posts and articles all over every media source imaginable. I’m no different– … Continue reading

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Adobe Day at LavaCon 2012 Roundup!

This post is just a quick summary of the Adobe Day at LavaCon 2012 series from this past week. As you see, there was so much information that it took six posts to try to summarize the event! Being in … Continue reading

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