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Adobe Day @ Lavacon 2013: Scott Abel’s 5 Technologies Tech Comm Can’t Ignore

Posted on November 18, 2013 by TechCommGeekMom

I realized as I was writing this post that this would be my 500th post on TechCommGeekMom. Who knew that so much information and thought could accumulate through original posts and curated content? I’m also very close to my all-time 15,000 hits mark (only a few hits away at this writing). I wouldn’t have believed you if you told me that I’d hit these benchmarks when I started this blog, but of course, I’m going to keep going! I debated about what I should write for my 500th post–whether to finish my Adobe Day coverage or do something else, and in the end, it seems fitting to finish my Adobe Day coverage, because in many respects, knowing and writing about the presentation of Scott Abel, aka “The Content Wrangler”, shows how far I’ve come already in my tech comm journey from beginner to covering internationally known presenters.

Scott is one of the most prolific and vocal speakers out there on the conference circuit speaking about content–whether it be content management or other technical communication topics. It also seems like he has written the forewords of many of the best tech comm books out there. He’s everywhere! To boot, he’s an accomplished DJ, and I found myself “bonding” with him over dance remixes and mash-ups while at Lavacon, because I always enjoy when he posts either his mash-ups or his favorite mash-ups on Facebook. (I’ll be writing a post about the relationship between tech comm and dance mash-ups in the near future.) He is a person who is full of so much kinetic energy that you wonder when he’s going to explode, but he doesn’t. Even the time I saw him at the STC Summit last spring with a bad cold, he was still more on top of his game than a lot of people would be on a good day. Much like Val Swisher, my love for all things Scott Abel also knows no bounds. He knows how to stir things up at times, but there is no denying that in his frenetic pace of delivering a presentation, you learn SO much. I’m lucky that he’s so kind to be one of my cheerleaders!

ScottAbel — Scott Abel checking his files before his presentation

So when it came to thinking of a garden in Portland to use as an analogy to Scott, I had to deviate. In my mind, he’s the Voodoo Doughnuts shop located about four or five blocks away from the Chinese Garden. Scott’s talks always have lines going out the door, and like many of the Voodoo Doughnuts themselves, the unique flavors dispensed open your mind up to new and delicious possibilities and ideas, and you come back wanting more (hence, more long lines!). They are both crazy and sweet at the same time. You can’t beat that combination.

Scott was the keynote speaker for Adobe Day as well as the moderator of the discussion panel later in the event. Scott’s topic for his talk was called, “Five Revolutionary Technologies Technical Communicators Can’t Afford To Ignore.” If Joe Gollner went fast during his presentation, then Scott went at lightning speed, so my notes below are the highlights.

Scott started by telling us that translation is going to be an important part of automated content going forward. It’s important to understand that for the web, the World Wide Web (WWW) is equal to the “land of opportunity.” The WWW can reach a global market reaching new consumers. As American users, we forget that 96% of web users are not in the US. We don’t all speak English globally. In fact, less than 6% of the global population speaks English well, but don’t necessarily read or write it well.

Scott’s list of the five technologies the Tech Comm can’t ignore were as follows:

1) Automated Translation
Why would be need automated translation? We write for the *worldwide* web. There are over 6000 languages in the world, so translation is a big deal for a global reach and global connection. We need to recognize that content is written for both machines and humans. Even though we write for both machines and humans, we need to write for machines first, as they are the “gatekeepers” of content, such as for searches. Everything goes through the machine first. We need to recognize that writing rules learned in elementary school are no longer sufficient for a world in which language science is needed. We need to examine our content from the vantage point of a rules-processing engine and ensure it’s optimized for machine translation.

2) Automated Transcription
Automated transcription involves software that translates speech to text for machine use. Without transcription, content is locked and hidden from view. Transcription allows for better searchability of content. Scott recommended Koemei as a good transcription software tool for video and general transcription, as it can help transform editable content into other languages.

3) Terminology Management
Terminology management controls words in a central place, namely the words used the most and used consistently for branding, products, etc. Terminology management is important for consistency as well as for regulatory reasons. This is an instance where seeking a global content strategist is needed to help standardize processes. It’s best to adopt a terminology management system, such as Adobe partner and Scott’s suggestion, Acrolinx.

4) Adaptive content
Adaptive content is content that is structured and designed to adapt to the needs of your customer; it’s about substance of the content. Adaptive content adapts to the devices, e.g. laptops, GPS, and smartphones. Customers are demanding exceptional experiences, so we need to meet their expectations, so it’s up to responsive designers to meet that challenge. Adaptive content makes it possible to publish to multiple platforms and devices. It is content separated from formatting information. By allowing authors to focus on what they do best, adaptive content makes content findable and reuseable by others who need it. We need to rethink content, as the move to adaptive content involves work, but the ROI (return on investment) can be realized in months instead of years.

5) Component Content Management
Component content management systems are needed. They focus on the storing of content components that are used to assemble documents. Components can be in all sizes, and can be photos, video, and text. It’s about managing CONTENT not FILES.

Scott provided these slides as his example to show this:

Structured content, combined with a component content management system, supports personalized content and targeted marketing, which in turn increases response rates. In this end, this process can save money! The key is to remember that all customers are not the same! Reusing content without the “copy and paste” methods produce the best results. You can ensure that content is consistent by seeking a content strategist who understands content and is a technologist. Implement a component management system. Scott suggested checking out Astoria Software for a good component content management system.

At this point, Scott’s talk had pretty much finished, but in answering audience questions, he pointed out that there’s a lot more than just these five technologies to watch. He suggested that we should look out for wireless electricity, flexible surfaces, more wireless devices, wearable computing, and augmented reality as well. He also said that in order to mature as a discipline, we need to be content craftspeople, content designers and content engineers. We need to leverage using content and code. We need to think more like engineers, and less like writers and editors. Even websites that are very localized still need to be written for global purposes to improve the English used for the native speakers as well. Controlled vocabulary helps all end users!

Scott covered a LOT of information in a short amount of time, and he set the tone for the rest of the session, as the presentations that followed repeated much of the same information. (This is a good thing, because then we know that the information is valid, coming from several experienced technical communicators!)

Scott posted on Twitter than his presentation was available on SlideShare, but I have it below.

And as always–Scott, if I misinterpreted or misquoted any of the information I summarized above, please let us know in the comments!

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Adobe Day @Lavacon 2013 – Val Swisher Says It Starts With The Source

Posted on November 8, 2013 by TechCommGeekMom

Ladds_1 — Ladd’s Addition Rose Garden
Photo from http://www.rosegardenstore.org

Val Swisher was the next to last individual to speak at the Adobe Day at Lavacon 2013 event. For those who are regular readers of this blog, you know that my love for all things Val Swisher has no bounds. I’ve always been able to take her easy-to-digest information, and absorb it quickly into my brain, as well as relay her knowledge to others. When I looked at Portland Gardens to compare her to, I chose Ladd’s Addition Rose Garden. While it’s not as well-known (unlike Val, who is very well-known), this particular park, according to The Rose Garden Store, was one of four rose gardens especially built from the Ladd estate, in which the design included these gardens coming together to form the points of a compass. I often think of Val as my compass, as she has never steered me wrong with her information or with the wisdom and fun that she’s shared with me one-on-one.

Val’s Adobe Day presentation centered on talking about source English terminology in a multi-channelled, global world, and how terminology affects structured authoring, translation and global mobile content. She started the talk by reminding us that historically, we’ve always created content, whether it’s been on cave walls, through stenography, through typewriters or eventually on word processors. In every instance, consistent terminology has been essential for structured authoring and content. Managing terminology is also essential for translation and for reuse. She stated that prior attitudes used to be that the more complicated the writing was, the more “fancy” the product was. Today, that’s definitely not true. She used the example that I’ve heard her use before, but it’s so simple itself that it’s a classic. Her example involves writing for a pet website. If multiple words meaning dog are used, there can be problem with reuse, because you can’t reuse content if you use different words.

Val_example_dog — Here’s the example Val showed.

Val pointed out that it would be an even worse situation if technological or medical terminology was used instead.

Val continued by saying that when it comes to XML, reuse , and terminology, you cannot realize the gains of structured authoring if you’re not efficient with your words. Terminology is critically important to gain more opportunities.

ValSwisher — Val Swisher explaining how to approach content from a translation perspective.

Translation comes down to three elements– we’re trying to get better, cheaper, and faster translation output. We MUST use technology to push terminology and style/usage rules to content developers. In order to make it cheaper, we need fewer words, reused words, and reused sentences. It’s impossible for writers to know or even know to look up all term and usage rules. We MUST automate with technology. For example, “Hitting the button” is not translatable, but “Select OK” is fine! She said, “Say the same thing the same way every time you say it.”

For better translation, translation quality needs to improve and meanings need to match in order for better machine translation to be a possibility. Bad translation comes from the source itself. If the source information is problematic, then the translation will be problematic. The best way to save money and time is to say the same thing, every time, using the same words, and use shorter sentences. For machine translation, don’t go over 24 words in a sentence.

Faster translation is seen as content that takes less time to translate, needs fewer in-country reviews, and gets to market more quickly. The key to delivering global mobile content is responsive design, global mobile apps, text selection is key, and terminology is the most important element. Val showed this example of how translation in responsive design isn’t working, where the Bosch websites are not exactly in synchronization:

The mobile website on the left looks nothing like the English language version on the right.

The simpler the design is for the website–especially in mobile, the less you have to tweak it. This is especially true where consistent terminology is important, because consistency is needed for structured authoring. Creating truly faster, cheaper, and better translation enables a true global responsive design. This is not a simple task, as there is no such thing as simple, even when writing about complex concepts. Even if you think you’re not translating, your customers are, so the content needs to be very clear. The scary part of this is that some companies use Google Translate as their translation strategy, which is risky at best. To use something like Google Translate as the translation software, the content had better be tight, clear, and consistent.

One of the things I enjoy with Val Swisher’s presentations is that it all comes down to common sense, and she breaks it down into easy manageable parts for those of us–like me–who might not have thought about the context of language for structured authoring, and the consequences for not strategizing content to include translation considerations.

I highly recommend checking out Val’s blog for other great insights.

(As always, Val–if you’d like to add or correct anything here, please do in the comments below!)

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Adobe Day @Lavacon 2013: Welcome to the City of Roses

Posted on October 31, 2013 by TechCommGeekMom

International Rose Test Garden - Portland, OR — International Rose Test Garden – Portland, OR
Photo from content.time.com

It’s been more than a week since I attended the 2013 Adobe Day at Lavacon, and like the previous two Adobe Days that I’ve attended in the last year or so, it certainly exceeded my expectations. There’s a lot to digest and write from my notes, plus I’ve been busy with my job, so it’s taken me a while to get things started. I appreciate your patience, as I hope that these upcoming summaries will give you the full flavor of this always free, thought leadership event!

The theme for this Adobe Day seemed to change mid-campaign prior to the actual event. Originally, the day was promoted as being an event in the “City of Roses,” alluding to one of the nicknames of the hosting city, Portland, Oregon. Later, the event was touted as being “a conference at the confluence of 2 rivers,” again referencing the location of Portland. Since this was my second visit to Portland in which I had an opportunity to see much more of the city and surroundings than during my first trip, I decided that I would adhere to the original theme for my postings about the event.

As always, I find it best to start my summaries of Adobe Day with the panel discussion that ended the event, as it provides an excellent starting point for the issues discussed throughout Adobe Day. The panel discussion was titled, “Preparing Your Content for Multi-lingual, Multi-Channel Global Delivery–Challenges and Opportunities.” In thinking about this theme, it reminded me–sticking with my floral theme of the “City of Roses”–of the International Rose Test Garden in Portland. The International Rose Test Garden is the most famous of all the public gardens in Portland, having the most colors and varieties of roses found anywhere for all to enjoy. The Adobe Day panel consisted of several thought leaders in technical communication that resembled this rose garden, as it was full of variety in experiences and opinions.

The panel consisted of Tom Aldous, Val Swisher, Joe Gollner, Bernard Aschwanden, Neil Perlin, Joe Welinske, Fabiano Cid, and Matt Sullivan.

The Adobe Day Panel and Moderators! From L to R: Maxwell Hoffman, Joe Welinske, Fabiano Cid, Neil Perlin, Matt Sullivan, Scott Abel (back to us), Bernard Aschwanden, Tom Aldous, Val Swisher, Joe Gollner — The Adobe Day Panel and Moderators!
From L to R: Maxwell Hoffmann, Joe Welinske, Fabiano Cid, Neil Perlin, Matt Sullivan, Scott Abel (back to us), Bernard Aschwanden, Tom Aldous, Val Swisher, Joe Gollner

Maxwell Hoffman of Adobe
calling out a raffle ticket number

After an audience drawing for door prizes conducted by Maxwell Hoffman of Adobe for “Made in Oregon”-type prizes, the always nimble Scott Abel (aka The Content Wrangler) moderated the panel. I will admit that questions and answers were going by so quickly as to squeeze in as much information as possible that I was unable to tell you who said what for the most part, but I’m going to provide you with the main summary of the lightning fast conversation. I’d like to thank the following people for also tweeting the event, which helped me confirm my own information as well as fill in some blanks for information that might have slipped by. I’ve included some of their findings in this post:

(Be sure to check out all the Twitter connections of these fine people and the panelists! Lots of good ideas shared by these people!)

Questions and answers were as follows:

Q: What does it means to be global ready?
A: Global ready means being able to operate anywhere in the world, ready to be translated easily, and that content being to be able to be structured, simple, and consumable. Other benefits includ knowing your audience well, as this way, content will be more consumable by both native and ESL (English as a Second Language) speakers.

Q: What is the single biggest challenge preventing us from reach global audiences?
A: The current mindset, rapid change, and a lack of strategy were listed as the top challenges. It was also noted that the voice that companies use now, such as cheeky language, isn’t working. We aren’t thinking strategically, so we need to think about the whole life cycle of projects and getting out of thinking in “silos”.

Q: What can we do to prepare for both human & machine translation?
A: Simplifying sentences in a grammatically correct way is a big way to help. Sentences should be 24 words or less. We need to also decide whether to use original content or not, what kind of content, what volume, etc. Content needs good globalization methods with translation and localization.

Q: Is it possible to create consistent tone and voice that will translate well across cultures, and if so, should we?
A: We may not be able to do it for all audiences, but you need to try.

Q: What is multichannel publishing exactly?
A: It is making maximum use of technology to create translation of content. This includes writing code to code, spoken to written, etc. You need to create a single, consistent source for what you are doing. As we break content into chunks for reuse, we have to take into account corporate culture and practices.

Q: What are the biggest challenges facing organizations that seek to publish content to multiple channels?
A: The biggest challenges listed were internal obstacles, such as no one wanting to change, “this is the way we’ve always done it” attitude. The is a need to understand that times are changing, so content needs to change with the times. Content may be outdated and it need to keep up. Writers can be a problem as well, as the content we create isn’t necessarily the content we consume. Customers can consume content in ways that we (the writers) don’t, so we need to be mindful of that. The people who are consuming content today are not the people who were consuming it 5 years ago. The content that you put in your help files also has to be on Google, after all. It was recommended that writers use SEO words in Google that customers use, and that will help writers understand context and how to craft our documentation for customers, as “Google-ability” affects context. Keywords are often created post-publishing, so we need to be proactive before publishing to have the advantage. If you manage your keywords, you can help with findability.

Q: What are the not-so-obvious opportunities of multichannel delivery?
A: Opportunities taking advantage of non-text items are the best opportunities right now, such as automated graphics that adjust to a device display. A table of contents for video can actually help in documentation, since end-users don’t have a long enough attention. Indexing multimedia should be made as part of the product. Further action also need to be taken to expand on the idea of being able to start on one device and continuing on another, like Kindle, as this has not explored enough yet.

Q: What’s the biggest mistake an organization can make when moving to a multichannel global content delivery?
A: Organizations tend to look internally, instead of getting outside input, such as learning things from conferences (like @LavaCon ). Mobile delivery is very different in different countries, so we need to do it in ways other than American. We need to find balance if one aspect is overfocused. The biggest mistake is thinking that everyone is like us (Americans/North Americans). They’re not! Strategy and planning from the start is key! We need to also learn from what’s working and what’s not, and go from there. It’s important to stop and assess procedures, and then add on more. There is a strong need to clean up practices. It comes back to knowing your audience–its symbols, language, culture. Testing is the best way to see if your audience are getting the benefit of the content you are putting out, and making sure it’s usable.

Q: How does one write consistency to reap those benefits and be consistent with SEO?
A: Writers need to know what language your customer is looking for you, and find a balance between translatability and vocabulary. Metadata is important inside as well.

Q; Are there tools on the horizon that will help with those symbols, icons, etc. that could not be good for translation?
A: At this point, no software as of yet. It’s mostly people based right now, but evolving software does exist. Precise content has its benefits including accessibility as well as fluid machine translation. Interaction types (voice, touch, text) will be a big part of how you integrate with content for global audience in mobile, although it’s not limited to mobile. Consideration of various screen sizes will be key. Think your online help is the first place your users go for answers? Unless your help shows up on Google, think again.

You have to admit, it sounds like quite the conversation, and it was!

Next in the Adobe Day -Lavacon 2013 coverage: Matt Sullivan’s presentation.

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Uhura and Translation Software–Still not there yet

Posted on October 10, 2013 by TechCommGeekMom

My husband’s first language is Spanish. As a result, naturally, most of his relatives speak Spanish exclusively. I, however, do not speak Spanish. I took two beginner courses, but I know little Spanish in comparison. I have had more French in my background, and with the similarities between French and Spanish, I can sometimes understand enough written Spanish to get by.

Recently, my husband’s aunt was celebrating her birthday, and I wanted to send her a brief line or two on Facebook to acknowledge the day. She only speaks Spanish–or at least her English is very outdated, so I knew it’d be better to write in Spanish. I used the Bing Translator to help me write a note to our “Tia”, and I had enough of a Spanish background to know it was correct. I think.

I started thinking about how translation is advancing with technological changes, and how writing for translation in tech comm is becoming increasingly important. It occurred to me that we are certainly not at the stage that we can each have a Lieutenant Uhura, the communications officer from Star Trek, at our disposal. Even in the 23rd century, she still had to learn several languages and would depend on her software–and even the occasional book–to help her get through a difficult translation. This scene from the film, Star Trek VI, came to mind when I thought about it:

So, things aren’t perfect even when we do have universal translators.

Back in the present, two people who have spoken about translation in tech comm came to mind. The first person I thought of was one of my favorite content management speakers, Val Swisher. Val and her company, Content Rules, specialize in translation and how it fits into using content management wisely. I always love hearing her presentations about the importance of translation editing, and writing content for reuse that can easily be used for translation. One of the examples that Val uses often is a scenario involving a pet care website. In curating content, one author may use the word, “pooch,” another might use, “puppy,” and yet another might use the term, “canine.” All are different terms to describe a dog, but that doesn’t mean that translation software–or even a human translator–necessarily understands the differences. The same occurs with expressions. There are several expressions or slang that can be used in English that don’t have an equivalent translation in another language, and vice versa. Heck, sometimes slang used between different dialects of English alone need translation! Since translation is often lacking for many parts of the world for things as simple as instructions on how to use everyday, life-saving products, I know Val is very involved with a volunteer group called, Translators Without Borders, for this very reason–to help smooth out that process of getting technical communication out to ALL parts of the world, especially in areas that actually might need it more than one would think.

The other person that came to mind was Ray Gallon. On a panel at the Adobe Day during the 2013 STC Summit, Ray stated very clearly that as technical communicators, we should all know at least two languages other than our own, as it lends to our global credibility. Tying it into what Val has talked about, his statement made sense. Over the years, I have studied five languages other than English, although I’ve mastered none of them. I got up to an intermediate to advanced level in one language (French), but I don’t remember as much as I should. And as mentioned, my Spanish hasn’t been that good despite two separate years of classroom Spanish and 17 years of hearing it from my husband and his family. Nonetheless, learning another language–or several other languages, for that matter–can help an English-speaking writer understand how other languages are structured. During my freshman year of undergraduate school, my roommate and I were taking 300-level classes in foreign languages; she was taking Spanish while I was taking French. When each of us had essay assignments, we’d consult each other, and we actually would have some fun figuring out how to change our wording in English to fit the language architecture of the respective languages we were studying. Even now, while some of my in-laws do speak English, it’s not strong, so I find I have to restructure my sentences in such a way that they can translate or understand the English better. It truly helps to put translation into perspective.

Uhura can't translate as well as C3-PO and doesn't have the gift of the TARDIS to help her, but she's definitely the epitome of translation and localization to us in the present. — Uhura can’t translate as well as C3-PO and doesn’t have the gift of the TARDIS to help her, but she’s definitely the epitome of translation and localization to us in the present.

So, imagine poor Uhura. She’s no C3-PO who can translate a million languages or so. Nor does she have the gift of the TARDIS to do her translating for her. Uhura probably had to learn not only how to use universal translation hardware and software for all the human languages, but alien languages as well. So, in that respect, I’m sure that Uhura took Ray Gallon’s advice to make her life easier and allow her to stand out.

I recommend that you also read the following post that I discovered while doing a little research myself, as it covers almost the same topic here from another perspective. It’s very good.

Star Trek VI: will computers ever emulate the charm of human language learners?

Having an understanding about localization and globalization in language will help all of us be better technical communicators. Translation software is getting better, but it’s not flawless. I know enough of the languages I have learned to know when a translation is wrong, which can often be the case as well. We live in a time that we may see something close to a true universal translator available, but in the meantime, we need to be more aware of how we write for a global audience.

How do you approach your audience? Do you write for a single language or for a global audience–or for that matter, a universal audience? I know I’m not perfect when it comes to writing this blog for a global audience, but I do try when I think about it.

(Val and Ray, please feel free to chime in or correct anything here in the comments!)

Feel free to add any insights to the comments below. I’m definitely curious about how technical communicators approach this subject in their work on a daily or frequent basis.

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Everything’s Coming Up Roses! : Why I’ll be going to Adobe Day at Lavacon 2013

Posted on September 13, 2013 by TechCommGeekMom

Ethel Merman can't wait to go to Adobe Day at Lavacon 2013--and she's been gone almost 30 years! — Ethel Merman can’t wait to go to Adobe Day at Lavacon 2013–and she’s been gone almost 30 years!

A little more than a month from this writing, Adobe will be hosting an Adobe Day event at the 2013 LavaCon Conference on Social Media and Content Strategies. It will feel a little sentimental for me, because I felt like I had come into my own when attending the same event last year. I remember my excitement at hearing all the speakers and learning so much information from them as a newly-minted technical communicator. All the information that I soaked in during last year’s Lavacon Adobe Day was put to good use, as I was able to use the information when speaking at interviews when I was job searching. I’m confident that the information I learned at the event helped me get the job I have right now.

Now, I’m excited that Adobe is bringing the event back to Lavacon this year. I think I’m just as excited as last year, to be honest! Having now attended two Adobe Day events (the other being the one at the 2013 STC Summit), I know I’m in for a great time.

Adobe has adopted a theme around the location of the Lavacon Adobe Day, namely around Portland, Oregon’s nickname of “The City of Roses.” I got to thinking about this, and it seems totally appropriate. If you think about it, technical communicators are the gardeners and landscapers of content and technical communication. We need to sow and care for our documentation as if they are our gardens and plants. I know that I grow with each event with my own knowledge, and that’s why I like attending them.

And how is it that we describe growing roses? I believe the expression is that roses are “cultivated”, which implies to me that they aren’t just grown, but they are carefully tended to, bad stuff weeded out, and they are pruned until they are just right, much like technical communication should be. If these steps are done correctly, diligently, and thoughtfully, rose plants should bloom in full. The same applies to our documentation–our gardens! The speakers at Adobe Day will be helping us learn the tools and methods we need to make our “gardens” grow!

I’ve seen many of the speakers listed for the event before, speaking about different topics. They always have fantastic insights. I’m also looking forward to seeing some other presenters that I haven’t heard from before. The great thing about Adobe Day events is that isn’t never the same thing twice. Topics change and shift with the times, and the talks reflect of that reality. World-class experts helping us all learn how to make our “gardens” grow on a global scale? Priceless. The fact that the event is FREE and that it’s not a big info-mercial for Adobe is an added bonus. Adobe makes a very concerted effort to make sure that the event is topic-centric, not software endorsement-centric. Their goal is to help technical communicators grow in knowledge, and the thought leadership they gather for each of these events are top notch. Who wouldn’t want to go to something like that?

As I said earlier, I feel that I grow each time that I attend an Adobe Day event. I’ve already seen how it has helped open my mind, and that knowledge has given me a boost both in job interviews and in the workplace. I bring back the best ideas to help me not only grow my own career, but to also help the company I work for grow with the times as well. The last thing any company needs is to be in the weeds, and these talks definitely help with the weeding process of what best practices are to be used. The best ideas are cultivated and presented to us!

So, if you are going to Lavacon this year, or if you are going to be in the Portland, Oregon area on the morning of October 20th, I strongly encourage you to attend this great event. I’ll definitely be there in full force, and I’ll be covering the event live through my Twitter feed as well.

If you do decide to go, be sure to register at the link below, so they know you are coming. They say there’s no such thing as a free lunch, but that’s included in the event, too, so sign up here:
http://adobedayatlavacon2013.campaignsandevents.com/

See you there!