Tag Archives: mlearning

Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Top 5 Tips for Creating Global E-Learning

I conferred with two e-learning experts to get their input about globalization and localization issues in e-learning. The following recommendations emerged. Source: http://www.contentrules.com Val Swisher of Content Rules, Inc. was kind enough to give me the opportunity to write another … Continue reading

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Online Student Again, Part 8: Online Customer Acquisition – Accio Customers!

As of the end of this module, my mini-MBA course is now three-quarters of the way done! I’m glad it’s getting towards the end since it’s been a while since I squeezed in a course into my busy schedule. This … Continue reading

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Happy 3rd Birthday, TechCommGeekMom!

Can you believe it? TechCommGeekMom is celebrating another birthday–it’s 3 years old now! I guess this means it’s not a little baby blog anymore. And by the numbers, it’s definitely grown. Last calendar year, this blog had over 10,000 hits! … Continue reading

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Online Student Again, Part 6: Personalized Digital Experiences–Oh boy. Almost creepy.

When I started the next unit on personalized digital experiences, I wasn’t quite sure what to expect.  In short, my initial guess that it had to do with the tech comm mantra of “know your audience” was right, but that’s … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Online Student Again, Part 4: Mobile Marketing, AKA Dang, I haven’t kept up!

After the confidence I had emerging from the Social Media Marketing module of my digital marketing course, I felt I could ride that wave of confidence into the next module about Mobile Marketing.  From what I could tell, I wasn’t wrong … Continue reading

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