mini MBA – Page 2 – TechCommGeekMom

"Ah, glad to see that you are working on stretching your intelligence, TechCommGeekMom. Now, when you are done, you can help me with this equation on this board..." --The 12th Doctor — “Ah, glad to see that you are working on using your intelligence, TechCommGeekMom, and not becoming a pudding brain like the rest of your human race. Now, when you are done, you can help me with this equation on this blackboard…”
–The 12th Doctor

As I stated in my last post about my resolution not to be a pudding brain in 2015, and understanding that in order to get ahead in the next year, I need to learn something, and learn something new. It’s been mentioned before that content marketing is the skill emerging most in content strategy jobs, and so I need to make myself eligible to get on that bandwagon. I have a strong customer service/client services background, and my career has steered me into content strategy, but what I lack is a basic understanding of marketing, especially digital marketing.

I looked at many programs, and there are a LOT of good ones out there. During my process, I needed to figure out what would give me the most bang for my buck in the shortest amount of time, so that I could hit the ground running even while I was in the midst of my coursework. It would be best if it was online and part-time, obviously, since I’m still working full-time for the moment. (My contract doesn’t expire until the end of April.) I also looked carefully at curriculums to see what topics would be covered that would satisfy the gaps that I think need filling in my skill set.

After discussing the options with my husband, who reviewed some of the choices I had narrowed my list down to, I can now say that yes, I am officially a student again. I have registered to take the Mini-MBA certification coursework in Digital Marketing at Rutgers University. It starts at the end of this month, and finishes by the time my contract ends. It covers several topics that I have some familiarity with, but not enough experience or actual training of any kind.

I’m excited to start classes. I’m fortunate that an online version of this coursework was available, and being a veteran online student, this is ideal. I find that I actually do much better in an online format than a classroom format. Online learning isn’t for everybody, and I’m a person who enjoys listening to classroom lectures, but find it very difficult to take notes during one. (Hey, it’s hard for me to take notes or write social media posts during presentation events–why do you think I learned to type so fast?) My brain is a little slow to process and summarize concepts quickly then write them down, so online learning is usually great because if there is a video or audio recording, I can rewind the recording if I didn’t catch something, or take my time reviewing slide presentations. Online discussions can be as animated as live conversations. I’ve often found that online class discussion threads are great writing exercises as they force you to truly think and strategize what you want to say in a way that encourages plain language and clarity to all readers.

The other thing I’m excited about with this class is that the online format is for MOBILE!! Part of the tuition goes towards a new iPad to deliver the coursework (or you can get a discount on the tuition if you already have an iPad, like I did). I tried to use my iPad when I could during grad school, and it helped when I would try to get papers done during my lunch hour, or review information on the go. This time, it’s different. Everything is being delivered to a mobile device, so it’s automatically going to all be on mobile. So, I’m looking forward to seeing how that works out. I’m still an iPad aficianado, and have often promoted the use of iPads and tablets as learning tools (look for early TechCommGeekMom articles about the topic), so now’s my chance to do it myself!

So, I’ve made my first big, bold move for the year. Pudding brain will be erased, and some new information and skills will be attained in order to better my chances in the job market later this year. This is how I chose to invest in myself this year. Conferences are still good, and I’m not knocking them, but when I am done with this, I will have a small credential that will boost my resume. Maybe I’ll get to a conference later this year, but in the meantime, this will be my educational focus. This is part of the mini-reinvention of myself. I might end up in another straightforward content strategy/web publishing job later, but having these additional skills can only help, not hurt me. I’m glad I have my husband’s support in this (he’s going to be a weekend and weeknight widower again for a short time), and I’m hoping that the tech comm community will support me in this endeavor as well.

There's hope for you yet, TechCommGeekMom, if you are deciding not to be a pudding brain like the rest of the humans. — There’s hope for you yet, TechCommGeekMom, if you are deciding not to be a pudding brain like the rest of the humans. — The 12th Doctor (Who)

Now that it’s the start of the new year, it’s time to make some resolutions–or at least set some goals. While I’ll be continuing my eternal quest to lose weight, it also means it’s time to start seriously thinking about what I need to do professionally in the coming year. Since I now know my contract has an end date, I need to figure out a plan. I’ve given presentations on the subject of how to get a tech comm job these days, and I know I’ve had to go back and follow my own advice. One of my big pieces of advice has been to learn something that can help you gain a new skill, or update an old one. It doesn’t matter if it’s a Lynda.com course refreshing your InDesign skills or learning Framemaker, or learning more about…well, anything that can help you find a job as technology advancements continue to speed by us.

During the last few weeks, I’ve started to look and see what kind of jobs are available, and think about tech comm trends to help me figure out what my next move might be. It’s different for each person, obviously, based on interests and skills, but learning something new can’t hurt, that’s for sure. I’m a person who believes I always have something to learn, and heaven knows, even after a Masters degree and some experience under my belt now, I feel I still have a LOT to learn still.

I still don’t have a clear path as to what I’ll be doing when my contract ends, but I think I’ve figured out something that will hopefully provide either some direction, or at least provide me with some new skills that will help me somehow.

One of the biggest trends I’ve continually heard about in the last year is that content marketing is the big thing that content strategists need to be pursuing. I have a strong background in customer/client services, so I have a good understanding of the importance of post-purchase content for goods and services. The perspective needed to create content for content marketing is something I have–it’s rather logical for me, really. And I’ve seen more content marketing jobs listed in my area…which is good. Well, almost good. It’s not good because in the end, I don’t have any real marketing background. There are a few skills that I sorely lack. I understand what some of these skills involve, but not enough to truly say I have enough experience to apply for a position.

So, after researching several options and having several conversations with my husband about it, I decided to register for a mini-MBA program in digital marketing that starts at the end of this month (January 2015). The curriculum includes sessions covering several topics that were in my personal checklist of subjects I wanted to learn to get ahead, and the structure of a 12-week online program from an accredited school meets my learning needs (personalized e-learning!). I sent in my registration form online tonight, and I’m probably going to get a phone call for the program to get further details to become fully registered, but the first step has been taken.

So, this is how I’m investing in myself to better my chances in finding a position when my current contract ends. The program ends around the same time as my contract, so the timing couldn’t be better. I haven’t decided if and how I will still break out on my own after the contract, but I figure whether I become an independent contractor or get a full-time job, these new digital marketing skills will come in handy either way.

I’ve taken a step forward. It’s always that first step that’s the hardest to take, but it had to be made. I’m sure there will be a few more first steps in whatever this new direction will be, and I’ll be sure to report them. But it’s that very first one that can be the most difficult. It’s now been made. I’ve got support in my decision at home, so that helps immensely. Time will tell if it’s a correct decision. I think it is. I’ve got nothing to lose but time and money, and a lot to gain with new information to learn. It’s an opportunity to diminish my chances of being a pudding brain.