Tag Archives: Mark Lewis

How Statistics Solved a 175 Year Old Mystery About Alexander Hamilton

What do Alexander Hamilton, Harry Potter, and Bayesian Statistics Have in Common? Source: How Statistics Solved a 175 Year Old Mystery About Alexander Hamilton Oh, when I read this, I knew this would appeal to the history geek in me, … Continue reading

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Online Student Again, Part 9: Web Analytics & ROI for Better Decision Making–Decisions, Decisions

Anytime I think of any kind of tech comm analytics, I don’t think of Google Analytics or Web Trends, but my mind races back to the first time I heard Mark Lewis speak and how my mind was blown at … Continue reading

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Online Student Again Part 5: Content Marketing: Wait, didn’t I hear about this a year ago? 

Almost exactly a year ago, I returned from a conference that changed a lot about the way I think about content. It was the 2014 Intelligent Content Conference (ICC2014). My brain soaked in a lot of information, and new friends … Continue reading

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Online Student Again: Part 2 – SEO is kicking my butt

The second module of my online course in digital marketing is about Search Marketing and how SEO (Search Engine Optimization) and SEM (Search Engine Marketing) works. The module is taught by Mike Moran, who crams a lot of information in … Continue reading

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Recap of the Adobe Day “Coachella” – Tech Comm Rock Stars abound!

Adobe Day at the 2013 STC Summit was really great. It took me a while to digest all my own notes and relive the moments promoting the rock stars of tech comm. But like all good music festivals, the “Coachella” … Continue reading

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Adobe Day at LavaCon 2012 Roundup!

This post is just a quick summary of the Adobe Day at LavaCon 2012 series from this past week. As you see, there was so much information that it took six posts to try to summarize the event! Being in … Continue reading

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Adobe Day Presentations: Part V – Mark Lewis and DITA Metrics

After Val Swisher spoke about being global ready in today’s tech comm market, the final speaker of the morning, Mark Lewis, took the stage to speak about DITA Metrics. Mark literally wrote the book about how DITA metrics are done, … Continue reading

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