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2015 will be a year of ch-ch-ch-changes.

David Bowie is trying to assure me that everything will be okay.  "Oh baby, just you shut your mouth."
David Bowie is trying to assure me that everything will be okay.
“Oh baby, just you shut your mouth.”

2014 has been a whirlwind of a year, so much so that I’ll be reviewing that in another post soon. But much of what’s been on my mind lately is how I want 2015 to be a significant year of change. I keep hearing David Bowie singing his song, “Changes” in my sub-conscious much of the time these days, as I try to make some sense of what kind of changes I want to make.

But recently, some of these decisions have been made for me. I was told within the last two weeks that my contract has not been extended by a year, but only by four months. When I had discussions with my managers about the upcoming year’s workload months ago, I was assured that there was plenty to do, and no worries. They suddenly were changing their tune, because of instructions from higher up from them that the direction of content needs were going to be changing, so there might not be as much work and maintenance down the line. When they first said they couldn’t commit to a year, I thought, “Well, if it’s six months, that would be okay. I would get off in time for summer break when my son has off from school, and then I can find something in the fall.” When they said that they could only commit to about three months, I was shocked. It really sent a ripple through me that I’m still recovering from. They assured me that it was not a reflection of my work, but quite the contrary. I had proven my value and commitment to my job throughly this past year. With my contribution to their new external website, they told me that had I been an employee, I would have been recommended for company recognition, but since I’m a contractor…well…

It’s hard to hear the “It’s not you, it’s me” line from employers after so many times of hearing it. I’ve always worked hard and proven my worth as an asset to the company, and yet something like this always happens. I see other people go from contractor or temporary worker to employee–why not me? I’ve been told time after time to not take it personally and that it’s not a reflection of my work, but after a while, you can’t help but not completely believe that, and wonder what’s wrong with yourself that you can’t fix to make yourself someone they will fight not to let go. I know that employees don’t have much security anymore either, some say, but having been through the process more times than I’d like, I can tell you that employees have a little bit more security, because a)they let the contractors go first and b) there is usually some sort of severance pay involved, including unused vacation time. Even if it’s not much severance pay, you get something. Not with contractors. It’s usually short notice that your contract is ending when you thought you might be renewed due to the workload, and barely a word of thanks. Trust me, like I said, I’ve been through this several times before.

I’m pretty sure that this is hurting more than other times when this has happened because I really liked this job. I like the company. I like the people I work with. I like the set-up of working from home most of the time. I liked the work, and finally had a chance to have more freedom in how I did things–I could call my own shots more often than I had in any other job, and my voice was heard, making this very valuable to me. I also had the opportunity to learn how to use new tools to add to my personal toolbox of skills. Why would I want to leave that?

So, for now, I know I just have a few more months left on my contract, and I need to try to figure out what my next step will be. What kind of job should I get next? I have a little more experience now, but it doesn’t feel like much when looking at job listings. Do I settle for another contracting job, or look only for permanent employment? The other idea that’s been floating in my mind is becoming an independent contractor, as in setting up my own little tech comm consultancy. The job I have now might not completely end, but might slow down to a crawl. I’m still one of their uber-users for thier custom CMS, so I can keep them on part-time if they’ll have me. Part-time work is better than no work, and usually pays better than unemployment, after all. But perhaps I could find some other clients and start doing work, and get my own business running. The trick is figuring out where to find those clients! I wouldn’t know where to begin doing that. The rest of the business set-up doesn’t concern me, like setting up an LLC or stuff like that. It’s finding the work. I’m thinking of getting the LLC set up, even if I don’t use it right away. But where do I go from here? Continue in content strategy? Revisit looking at instructional design work? (I’m thinking “no” on that for now.) Look at social media strategy work? Find a job being a professional blogger? Or should I take a technical writing job? I feel like I’m swimming in confusion.

Originally, when I was setting out to write this blog post, it was going to be about how I felt I needed to make some changes in how I expanded my knowledge, more specifically in what conferences I was going to attend this year. I wasn’t accepted as a presenter for this year’s STC Summit, so that presents a financial issue for me, as the registration–even with the early bird special–is a lot. I would attend some others that I’ve attended before as well, like ICC or Lavacon, but again, expenses are high when they come out of your own pocket. So, I was thinking of exploring some new conferences. But with this empending unemployment situation in a few months, I’m thinking that might not be a great idea financially. It’s not that I’m against investing in myself to learn more, but I think I have to find more affordable alternatives that are more suitable to my needs right now.

Related to all of this, then, is that I have some time before my contract ends to start teaching myself some new skills that will help make me more marketable. I keep going back to my own advice that I’ve given in presentations about finding tech comm jobs which is you need to always be learning something new or brushing up on a skill to make yourself into a more attractive candidate. But for myself, I’m not sure what that would be. I know it wouldn’t hurt to learn more about SEO, even though there are those who say it’s going away. I keep hearing about Content Marketing. Well, I’ve spend many years doing customer service-related work, so I understand the principles with this, but have never done any formal marketing work other than marketing this blog. Does that count? Or would taking a Marketing 101 class be necessary to be taken seriously for a content marketing job? Or, should I start learning more about coding so that I can learn how to do API documentation? There are so many possibilities that my brain feels like it’s going to explode, and I don’t know what do to.

Add the conundrum of having difficulty finding work in my area without commuting to a major city (usually more than an hour away) or finding another remote position like my current position, and you’ve added another twist to the problem.

David Bowie as Ziggy Stardust
David Bowie as Ziggy Stardust

So, 2015 will be a year of change. Maybe it’s shaping up to be going in a direction I hadn’t expected, but there will be changes, for sure. At this writing, it absolutely terrifies me, like David Bowie’s look during his Ziggy Stardust years (not my favorite look, Dave).  I know I’ll be fine in the end. I’ve got great support at home, and I know the tech comm community is there to support and help me, too. It’s the Aspie in me that doesn’t like changes that aren’t on my terms. I like routine to a certain point, and if there’s change, it’s easier when I make the changes. When something or someone else imposes them, I freak out, perhaps looking more like Ziggy here myself as a result. I’m guessing this will be another year of reinvention. Constant reinvention has worked for Bowie, right?

(If you have any recommendations for me based on the above, or recommendations for anyone else who’s looking for work in the next year, feel free to comment below.)

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Building your mental muscles

Marc Schnau posted this on Google+ with the comment, “This should work properly with any language one is trying to learn. And not only while learning languages, Maybe this is valid for every kind of learning one will do.”

After watching this video, I think he’s completely correct. I know that the speaker in the video is correct with the idea of using shorter, intense sessions versus longer ones. One of my cousins is a personal trainer, and this is one of the methods he endorses with exercising, so the speaker is correct about it working with physical exercise of larger muscles. But Marc is right too–this applies to any kind of learning, not just with languages.

This video proved to be helpful to me, as there are events going on with my life that are leading me to try to figure out what I need to be learning next.

What do you think? Do you think this is hype, or do you think there’s some validity to this approach for learning anything, not just languages?

Add your comments below.

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Adobe Day@STC Summit 2014 – We Went Back to The Future

We definitely didn't hear this panel say to any of us, "I'm afraid you're just too darn loud!"
We definitely didn’t hear this panel say to any of us, “I’m afraid you’re just too darn loud!”

I apologize for my blog coverage of the 2014 STC Summit edition of Adobe Day being delayed–it’s been a busy month! But hopefully, you’ll feel it’s been worth the wait, and you had a chance to see my live Twitter feed as it happened.

The STC’14 Adobe Day felt a little bit different this year. One of the things I noticed was that as much as Adobe says that these Adobe Day events are Adobe-product free, lately, they haven’t been. HOWEVER, they are still not one big, in-person infomercial either. Adobe products are not brought up much, but if they are, it’s to show that they can be tools to use to create solutions to common tech comm issues. So, it might be an inadvertant infomercial in that respect, but it’s not done in a blatant way that screams, “YOU NEED TO BUY ME!!!!!! PLEASE BUY OUR PRODUCTS!!!” Adobe continues to do a good job in showing what tech comm issues are out there, and as leaders in the software field, they are tuned into these issues and are creating products that benefit the technical communicator. I think that’s fair enough. The talks, overall, were broader topics that in some instances used Adobe Tech Comm Suite tools to provide solutions. And you have to remember, while these talks are aimed to be product-free for the most part, it’d probably look pretty bad if you had someone declaring all the glories of a competitive product when Adobe is hosting the event. Y’know?

With that out of the way, I observed some other things that made this a little bit different. First, there were fewer speakers this year. I felt that was a good thing, because in the past with more speakers, each speaker would be racing to get his/her presentation completed in a very short amount of time, and there would be little time for questions or discussion. Since there were fewer speakers this year, each one could elaborate more on their topic, which allowed for more time for questions and discussion. More networking time during the breaks was also a benefit from having less speakers.

The other difference I saw dealt with the speakers themselves. While they were all familiar, established voices in the tech comm world, it wasn’t the same crowd that one usually sees at Adobe Day events. All of them have participated in Adobe events or other tech comm events before, but in the past, it usually is most of the same speakers up on the podium. While I like all the “usual suspects” very much, and consider them my mentors and have become friends with several of them, seeing these new “players” was actually refreshing to me. I hope that Adobe continues to change up the speaker lineups with future Adobe Days, as all the speakers I’ve heard have a clear voice that’s worth listening to, and hearing as many of those voices as possible provides both variety and fresh perspectives going forward. As I go through each presentation in forthcoming blog posts, hopefully you’ll see what I mean.

But as tradition in this blog dictates, I always start with the panel that capped off the Adobe Day event. I find that these panel talks bring an umbrella perspective to where we are as a profession through several points of view, and seeing where there are agreements and disagreements in the issues at hand.

This year, the panel was moderated by Matt Sullivan, who has been an Adobe Day speaker in the past. He did a great job, as this was the first time I’d seen him as the moderator of an Adobe Day panel. The panel consisted of Adobe Day speakers Marcia Riefer Johnston, Bernard Aschwanden, Kevin Siegel, and past Adobe Day speaker, Joe Welinske. The theme for the panel was looking ahead to the future of where tech comm seems to be going.

The Adobe Day Panel L to R: Matt Sullivan, Bernard Aschwanden, Joe Welinske, Marcia Riefer Johnston, and Kevin Siegel
The Adobe Day Panel
L to R: Matt Sullivan, Bernard Aschwanden, Joe Welinske, Marcia Riefer Johnston, and Kevin Siegel

Matt started with the point that tech comm is more than tech writing now, so what do we need to improve short-term and long-term? Kevin responded first, saying that we need to do more with less on smaller displays and adapting the content appropriately for mobile. Marcia added to that, saying that using less can mean writing tighter as well. (She has a technique she taught during the STC Summit, in fact!) Joe agreed with Marcia, adding that technical communicators need to put in the time to make concise content meaningful, and to look at simplified English as part of that objective. Bernard felt that attending workshops and demonstrations were important, because technical communicators need to continually learn and adapt in this industry! He added that SMEs (Subject Matter Experts) should contribute to content, but technical communicators should control it. Kevin also agreed with Bernard, saying that SMEs are writing content more often now, so teaching them to write tighter will help. Marcia chimed in that many people are now being required to write, but don’t have the skills. We need to help with that.

Moving onto topics about how technology affects technical communication, Kevin said that new technology, like Google Glass and other wearables, is emerging, and we need to understand how these work. Joe pointed out that the Pebble watch now is starting to have user docs now, and more will be emerging. Bernard added that gesture based technology similar to the Xbox Kinect will need documentation.

Matt then asked, “What should we look forward to in the next five years?” Bernard felt that less specialization will be needed so that the right people write the right content, such as an engineer who can write. Specialized writing will be very important. Joe added that we need to agree on taxonomy and terminology, and use style sheets more often for consistency. Marcia believed that topic-based writing will be emerging more as a growth area. Kevin explained that in e-learning, there is a need to develop learning for new devices that responds to user displays, thus accomodating multiple screens.

The next question asked about how to help educate and help with adapting certain generations adjust between print and digital writing/designing. The consenus was that we just need to adapt. The panel encouraged the audience to get to know your UX/UI people, as they will help you learn to adapt, especially if you aren’t as tech-adaptive.

The last question centered on customers customizing their content–is this a trend? Bernard leapt into a response with, “GOOD! DO IT!” He encouraged us to help customers to start doing personalized help, or personalizing any information, for that matter! Moderator Matt closed by saying that rich media that engages users is going to be about content strategy, but it will also be about content marketing. The group agreed that personalized, concise information going forward will be best!

"I guess you guys aren't ready for that yet--but your kids are going to love it!"
“I guess you guys aren’t ready for that yet–but your kids are going to love it!”

And that was it! The session went by quickly, but as you can see, there was a lot of great information that many technical communicators can take and use going forward in their own work.  While it might take some time to adapt, sure enough, it will bring the field forward as technology and the way we access it moves ahead.

Coming soon: The individual presentations at Adobe Day #STC14 Edition!

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Adobe Day at #STC14 Will Be Looking Towards the Future!

Doc and Marty McFly can't believe the fabulous information they are getting at Adobe Day @STC Summit 2014 . (They already went, and said it was fantastic--not to be missed!)
Doc Brown and Marty McFly can’t believe the fabulous information they got at Adobe Day at the STC Summit 2014. (They already went, and said it was fantastic–not to be missed!)

With each big conference that I attend, I always look forward to Adobe Day, and Adobe Day at the 2014 STC Summit is no exception.  You’ve probably read my past posts about Adobe Day from other conferences, so you know how rich in information they are. I’ve learned an enormous amount of information FOR FREE that would otherwise cost thousands of dollars from the leading experts in the field. It’s hard to find that anywhere else.

On Sunday morning, May 18th, 2014, Adobe is once again putting together a stellar group of technical communications luminaries to set our imaginations on fire! This year’s theme appears to be, “Vision 2020: The Demanding Job of a Technical Communicator.”  Based on the descriptions of each speaker’s talk during this morning session, each will be providing advice and tools–free of any product promotion–that can help make our demanding jobs easier and more productive.  I’ve heard all the speakers before in one way or another, and I can tell you that all of them are top rate. Most of them have spoken at previous Adobe Day events, and they are invited back time and time again because they have valuable information to share.

Kapil Verma of Adobe will be speaking about who he thinks are today’s technical communicators (hint: there’s more than one type!). Marcia Riefer Johnston will be talking about single-sourcing techniques she used to save her company USD$16,000! I’ve taken Marcia’s writing workshop and read her book, so I can tell you she have some marvelous tips. Kevin Siegel will be talking about how to combine something I love–e-learning–with technical documentation to make the documentation more dynamic and valuable! I’m looking forward to that.  Bernard Aschwanden–the STC’s newly elected vice-president–will be speaking about using content strategy to help promote revenue growth. And last, but not least, a panel including all the speakers plus Tom Aldous of Acrolinx, moderated by Matt Sullivan, looks like it will be quite the lively talk.

Did I mention that breakfast, snacks, and lunch are included, too? And it’s FREE?

I know–you are saying, “Great! I want to go! I don’t want to miss out on this!” Great! But you do have to register so that Adobe knows you are coming! Make sure you register by 11:59 PM PDT on May 16th, because you don’t want to miss out!

Register for Adobe Day @ STC Summit 2014

I will be covering the event LIVE on Twitter from my @techcommgeekmom account, so make sure to follow along, even if you are attending!

See you there!

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ID/TC Education List updated – 6 April 2014

Based on the new information gathered in the curated post, How to Choose the Right Online Instructional Design Certificate Program, the Instructional Design Education resources information has been updated. You can find it by clicking on the ID/TC Education tab at the top of the TechCommGeekMom blog, or by clicking here.

Good luck!

If you know of any other tech comm or instructional design/e-learning programs that should be added to my list, let me know!