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Everything’s Coming Up Roses! : Why I’ll be going to Adobe Day at Lavacon 2013

Ethel Merman can't wait to go to Adobe Day at Lavacon 2013--and she's been gone almost 30 years!
Ethel Merman can’t wait to go to Adobe Day at Lavacon 2013–and she’s been gone almost 30 years!

A little more than a month from this writing, Adobe will be hosting an Adobe Day event at the 2013 LavaCon Conference on Social Media and Content Strategies. It will feel a little sentimental for me, because I felt like I had come into my own when attending the same event last year. I remember my excitement at hearing all the speakers and learning so much information from them as a newly-minted technical communicator. All the information that I soaked in during last year’s Lavacon Adobe Day was put to good use, as I was able to use the information when speaking at interviews when I was job searching. I’m confident that the information I learned at the event helped me get the job I have right now.

Now, I’m excited that Adobe is bringing the event back to Lavacon this year.  I think I’m just as excited as last year, to be honest! Having now attended two Adobe Day events (the other being the one at the 2013 STC Summit), I know I’m in for a great time.

AdobeDayLavacon2013AdAdobe has adopted a theme around the location of the Lavacon Adobe Day, namely around Portland, Oregon’s nickname of “The City of Roses.”  I got to thinking about this, and it seems totally appropriate.  If you think about it, technical communicators are the gardeners and landscapers of content and technical communication. We need to sow and care for our documentation as if they are our gardens and plants.  I know that I grow with each event with my own knowledge, and that’s why I like attending them.

And how is it that we describe growing roses? I believe the expression is that roses are “cultivated”, which implies to me that they aren’t just grown, but they are carefully tended to, bad stuff weeded out, and they are pruned until they are just right, much like technical communication should be.  If these steps are done correctly, diligently, and thoughtfully, rose plants should bloom in full.  The same applies to our documentation–our gardens! The speakers at Adobe Day will be helping us learn the tools and methods we need to make our “gardens” grow!

I’ve seen many of the speakers listed for the event before, speaking about different topics. They always have fantastic insights. I’m also looking forward to seeing some other presenters that I haven’t heard from before.  The great thing about Adobe Day events is that isn’t never the same thing twice.  Topics change and shift with the times, and the talks reflect of that reality.  World-class experts helping us all learn how to make our “gardens” grow on a global scale? Priceless.  The fact that the event is FREE and that it’s not a big info-mercial for Adobe is an added bonus. Adobe makes a very concerted effort to make sure that the event is topic-centric, not software endorsement-centric.  Their goal is to help technical communicators grow in knowledge, and the thought leadership they gather for each of these events are top notch.  Who wouldn’t want to go to something like that?

As I said earlier, I feel that I grow each time that I attend an Adobe Day event.  I’ve already seen how it has helped open my mind, and that knowledge has given me a boost both in job interviews and in the workplace.  I bring back the best ideas to help me not only grow my own career, but to also help the company I work for grow with the times as well.  The last thing any company needs is to be in the weeds, and these talks definitely help with the weeding process of what best practices are to be used. The best ideas are cultivated and presented to us!

So, if you are going to Lavacon this year, or if you are going to be in the Portland, Oregon area on the morning of October 20th, I strongly encourage you to attend this great event. I’ll definitely be there in full force, and I’ll be covering the event live through my Twitter feed as well.

If you do decide to go, be sure to register at the link below, so they know you are coming. They say there’s no such thing as a free lunch, but that’s included in the event, too, so sign up here:
http://adobedayatlavacon2013.campaignsandevents.com/

See you there!

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New iPhones! What does this mean for mobile?

5C-5SI, along with the iOS faithful, waited with bated breath yesterday to hear all about the new iPhone 5C and the iPhone 5S. Considering that the last time I upgraded my phone was for the 4S, I was looking forward to seeing what my upgrade options (that were not Windows or Android-based) were.

I was excited for both models, as I could see these as upgrades. Part of the big upgrade for both will be iOS7, as it is promising to be a more streamlined user experience. While we’ve known about this new upgrade to the OS for a few months, now that it’s close to its release, the excitement can really build up.  There will be more accessibility to the Cloud, more multi-tasking features, easier ability to share data, and a better camera functionality, among other updates. Siri searches are even improved, as it draws more data from Wikipedia and social media now. Maps are improved. Just the OS update alone will make things better for mobile sharing of information. The iWork suite is going to be free, available on the Cloud as well. This is a big boost to creating and editing content, whether it be text, graphics, spreadsheets or video.  My first reaction to this was, “Gee, I spent some good money on getting all those apps a while ago. Do I get a refund now?” I’m sure I don’t, but thinking about this from an educational perspective, this is a big boost. I did use the cloud-based iWork to work on some items while it was available via beta, and I found it to be a great solution for me to work on various documents on both my iDevices and my laptop–and my laptop is Windows-based! I could access it via my iCloud account on my browser, and then work on it later on my iPad or iPhone. It’s a great boost, and I’m sure it’ll help some classroom situations save some money. 

But these new tools–because that’s what these new phones are, new tools–look awesome.  The iPhone 5C and iPhone 5S do open up some new doors to not only use this new OS to the maximum, but they offer new opportunities for mobile learning.

While the iPhone 5C has all the pretty colors now available, the new structure of using a polycarbonate plastic foundation is going to make a big difference. First of all, I’m sure some people are thinking, “Oh my gosh, that thing will crack so easily because it’s plastic, even if it has that silicone case around it.” If you don’t know much about polycarbonate plastics, then you’d need to learn, because you would be wrong. Polycarbonate plastics are often used for children’s eyeglasses because of their strength and rigidity. The same plastic is used for sports goggles and sports eyewear for the same reason. (Being a mom who has a child with glasses, and I own a pair of prescription swimming goggles, I know this.) This plastic is safe enough to protect one’s eyes, even in extreme conditions, as they don’t break easily nor do they scratch easily. So if it’s safe for your kids’ eyes, it’s probably going to be safe for your phone. It’s reinforced with the steel frame that doubles as an antenna, so I think one shouldn’t have any worries if the device is properly cared for, in general.

iphone5c-groupThe 5C will take advantage of all the new functionality of iOS7, which is good, but I think the biggest part of all of it will be its price point. The 16 GB model–it’s “smallest” storage model–will be US$99. For a brand new phone with this kind of functionality, that’s pretty cheap! And because of that price point, people who were buying Android and Windows phones as alternatives because of the price points of those other brands might now be able to afford an iPhone now.  iPhone is known for its customer services, its ease of use, and its ability to have access to more apps than imaginable, so this accessibility will allow it to become a more dominant player in the mobile phone game. I can imagine schools being more apt to buy some of these smartphones or encouraging or subsidizing these phones around the world, because the price point is half of what the “fancy” model is worth, but it still packs a punch.

The 5S device, however, has more bells and whistles. While it does have new colors to its line-up, it’s more about how powerful the device is. It’s really a true microcomputer in the palm of your hand. The 5S is the first smartphone to have a 64-bit processor. How long ago was it that we had 64-bit desktops and laptops? That’s amazing! The CPU performance is now twice as fast as the iPhone 5, including super faster graphics. There is also a second processor in the 5S known as the M7, which is a motion co-processor. It  works more accurately with the compass, accelerometer and gyroscope, so it’s going to spawn more use for health and fitness apps. Who ever thought you might use your iPhone for gym class? All this data can help assess the user’s surroundings more. Imagine using those features for a science class or history class?  The 5S also has an upgraded camera called the iSight camera with a dual-LCD flash with better sensors. In combination with the iOS7 software, it will allow for more accurate photography. There is also a slow-motion video feature and a burst mode on the camera (taking 10 frames per second on the shutter).  The camera alone is pretty cool!

5SThe other big feature is the TouchID, which is a fingerprint scanner on the home button. It’s done for security purposes, but I could see this taken to a higher level, in time, for personalization for access. You know how one can use separate user names and passwords to access a shared device? The TouchID uses a fingerprint to identify a person, and multiple fingerprints can be approved and saved. What if that was used for personalized learning? So, one student would swipe his/her fingerprint, and only certain apps or information would appear. Another student would do the same, and different apps or information would appear. This could work beyond security, and again, I see this as something that could be a money saver for schools. A device could be numbered, and Bobby and Susie could share Device #8 of 10 in a classroom during different periods, and yet have access to different information. The software might not be quite there yet, but that might be the next step, and it’s a feature that could be on future iPads as well.

I think these are great innovations moving forward with both phones.

However, I did see commentary on some social media outlets by some that they were disappointed by the new phones, stating that the new phones were not “innovative” enough. RJ Jacquez was definitely very vocal on his Facebook page, stating, “Absolutely NOTHING innovative from Apple at today’s event. Disappointing! Google is now clearly in control of the Mobile Revolution!”

But I think there were two comments to his Facebook posting in response that caught my eye that I think summarizes these upgrades well. (Yes, I asked their permission first before posting.)

Stefan Gentz, who is a well-known technical communications speaker, responded to a naysayer by replying,

Hey, they just introduced the first 64 bit smartphone in the world! It has a fingerprint sensor that opens up a whole new level of online shopping convenience and security, a new global LTE chip with a whopping 13 LTE bands (which is especially great for continent hoppers) and a superb camera with an aperture of ƒ/2.2 which is even dramatically better than my professional Sony digicam (3.5), even better than most professional DSLR and it can still take 10 pics/sec. And the new motion chip M7 knows when you’re walking, running, or driving. For example, Maps switches from driving to walking turn-by-turn navigation if, say, you park and continue on foot. Not to mention the new iOS7. And this all in a 7.6 mm, 112 g sexy, high-precision case.”

Stefan followed up by stating that all these features don’t add up to nothing!

Paulo Castro, another technical communicator, followed up on Stefan’s comment with the following:

Innovation is not the only thing that matters in a new product. Sometimes you just have to take what you have and make it better, stronger, faster, more reliable, etc. Stefan (above comment) makes a good point in terms of new features.As long as nobody else comes up with something significantly better in terms of new hardware, software, or OS, then Apple may still have a good standing in this competitive market.

I, too, wish we could see an eye-opening product everytime Apple announces something, but the truth I would prefer to have an extremely efficient device at a good price, with high reliability, security, and functionality, rather than a new gizmo with stuff I don’t even need.

I have to agree with both gentlemen. There’s a lot going on with the upgrade of the device itself, as Stefan said. Even Lance Ulanoff of Mashable said of the 5S, “Its new look combined with this more powerful phone and some of the landmark features –- iSight camera, Touch ID –- should make the iPhone 5S feel less like an upgrade and more like a reboot.” But I think Paulo makes a great point as well, which is that in the end, I, too, would prefer to have an extremely reliable and efficient device.  The 5S that I plan to buy will be the third iPhone that I’ve chosen to purchase. I could’ve easily upgraded to a Windows or Android-based phone a while ago, but I chose not to do so.  I would be a rich woman if I had a dollar for every time my son or my husband had to forego using their Android phones, and we relied on my iPhone for something. I’ve never had my phone crash, and I can only think of once when I had to reset the phone and start all over again. Once in about five years, and it was probably five years ago when I was getting adjusted to it? That’s pretty good.

When it comes to mobile devices, there’s no question that I favor iDevices. The new iPhones have a lot to offer, and I can’t wait to order mine!

PS – In case anybody cares to know, I would love to have Lance Ulanoff’s job, or something a lot like it.  Doing social media coverage and blogging about events like this and the tech scene would be a dream come true! 😉

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What’s wrong with being a lurker?

watson on laptopIt occurred to me that while I haven’t been writing or curating as much as I usually do, I still make sure that I’m reading my various social media feeds, so I can see what the latest trends and conversations are about these days.

The thought popped into my mind–what’s wrong with being a lurker, who is someone who reads but doesn’t comment online? After all, not everyone likes or wants to be writing all the time. I personally have a big mouth that translates here into writing, but that doesn’t mean that everyone likes to talk as much as I do. There is no requirement in social media that one needs to be posting or re-posting tweets or other information that they read every five minutes, after all.  Even so, what’s the advantage of being a lurker online?

The way I see it, being a lurker is similar to being the person in the room who obviously isn’t saying a word, but is absorbing all the information that’s going on in the room. The lurker can read, observe and learn a lot just by staying still and not saying anything, and in the process, acquires a vast amount of information being given through comments made and by reading articles posted.  This is not a bad way to learn a lot about any given topic, while learning about the people who shape those thoughts or trends.

In the end, however, the lurker loses out. Social media is not only about communicating information, but it’s also about the connections made through this kind of communications. Communication with each other is the key to why we can have discussions or debates on issues.  The person who writes those posts or tweets those tweets appreciates it when you retweet, or even make a brief comment of, “I agree!” or “That was a great article.” It validates the position of the author, but it also shows your competence in the subject matter too–that you understand the concept being presented.  By respectfully responding with your own commentary, it allows others to see YOUR perspective as well. You automatically become part of the conversation and the process.

Don’t be a lurker and sit back for too long. Feel free to participate! You might be surprised to find that your original perspective might be enjoyed and respected by others.

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It’s Time to Mobilize Learning–Just Ask RJ Jacquez

Anyone who knows me and has been with this blog for the long haul knows that I really like what m-learning is all about. Even though I haven’t been able to steer my career in that direction as much as I’d like (or at least, not yet), I’ve always been a big advocate for m-learning and what it can accomplish.  For a while now, I’ve been a great follower of RJ Jacquez, and while he and I don’t talk as much as we used to online anymore, I still consider him my number one mentor on m-learning.  He’s always been a very early supporter of the TechCommGeekMom cause!

RJ recently gave a keynote speech for the 2013 ASTD Houston Conference.  While I would have loved to have attended this event, especially for RJ’s keynote address, I wasn’t able to go. (I do have to work, and I went to the 2013 STC Summit, after all!)  For that reason, I’m so glad that RJ shared his SlideShare file for the keynote address online.

His talk was called, “The Time to Mobilize Learning is Now!” Here is his SlideShare slideshow:

RJ has been a prominent leader in promoting mobile, not just m-learning, for a while now, and even without his accompanying talk to go along with the slides, you can get a fairly clear idea of where he’s going with this. Mobile is change, and in so many ways, we have already started to embrace the changes. We need to adapt in order to move forward. His demonstration of the evolution of how we have come to the point of using mobile as prolifically as we do now, and of all the many benefits of using mobile seem fairly clear from this slideshow.

I’m still a big believer in mobile, and this slideshow reminded me of this. It helped to reinforce again my belief that mobile is an important part of our integrated technology going forward. If we don’t adapt, we fall behind, not just with m-learning–which seems to be leading the way, but also with mobile content itself.

Nice job as always, RJ!

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Villegas Views: Why Bother Learning More in Technical Communication?

See on Scoop.itM-learning, E-Learning, and Technical Communications

Danielle M. Villegas‘s insight:

I have a new monthly byline with the STC Notebook blog! Welcome to Villegas Views. Check out this latest entry about continuing education in tech comm.

–techcommgeekmom

See on notebook.stc.org