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Happy Thanksgiving 2012!

Today, in the United States, it’s a holiday. Thanksgiving is a day that we Americans celebrate to remember the sacrifices that the first English pilgrims made after their first year of survival in the New World. The celebratory tradition started with those pilgrims sharing the bounty of the harvest they reaped with the Native Americans who lived in the area and taught them some of the survival skills, and gave thanks for everything that came their way. Many generations later, we Americans, use this day to remember and give thanks for what we have as Americans. We celebrate with family, friends, and a huge feast.

OK, so that’s the general idea of the holiday–or at least that’s what it’s supposed to be. The legend or fairytale has been marred over the years with the realities of those who were cast out due to religious oppression in their own country coming to this one and taking horrible advantage of the native people, eventually driving them out over time and making the Native American nation into a minority that is still, to this day, trying to culturally and literally survive. America, for all the pretty stories of pioneering, didn’t always get there in a nice and clean way with hard work. There are some ugly stories too. I just wanted to put that out there, just in case anyone thought that I was unaware of any atrocities in our nation’s history and had notions of any overly lofty American ideals.

But for a moment, let’s just run with those lofty ideals for a moment, and get back to the core idea of how Americans celebrate it now–Americans of all races, religions, cultures, ethnicities and creeds celebrate. Thanksgiving is a nice concept of a holiday, no matter how one celebrates it. I’m sure there are other holidays in other cultures that have something like it, where it’s just a day to celebrate family, friends and whatever good fortune has come by in the past year. There’s been a lot of bad things that have happened over the centuries, and even more recently. Heightened wars in the Middle East, poverty and starvation in different parts of the world, and even closer to home, the devastation of what Hurricane Sandy did to my home state and area. This is a day that I’m thankful that the worst thing that happened during Hurricane Sandy was that a tree fell on our house and ruined part of the roof, and that I didn’t lose my home or more importantly, my family.

It’s a time to realize that while no life is perfect, and all people have their own issues, that some good things can come out of life, and to be grateful for those good things, whether they are big or small.

For me, it’s been a very interesting year. While I’m sure I’ll say more as the year draws to a close, I’ll just summarize the good things I’m thankful for this year, as much of it does deal with my entry into the technical communications world. I’m thankful that there was a program at NJIT in technical communications, and that I could graduate with my Master’s degree in the topic this year. I’m thankful for the professors and students in my program who helped me get out more into the social media world to make my voice heard, and continue to support my endeavors post-graduation. I’m thankful to have met so many people through social media–Twitter, this blog, Facebook, etc.–who are professionals in the technical communications world who have mentored me as well as become my friends. I’m thankful for the opportunities I’ve had through these associations, such as the chance to go to Adobe Day, have my webinar, do the NJIT promotional video, get my teaching job or meet other professionals in person. I have learned so much, and continue to learn so much from all of them. But most of all, I’m grateful for my husband and son, for without them, none of this would be possible. Allowing me to be me, allowing me to continue to learn and grow, and supporting me every step of the way is so important to me. Without those two wacky guys of mine, I would not be in the technical communications field, and would not be continuing to pursue a technical communications career.

So, whether you are in the United States partaking in a big holiday, or it’s just another Thursday or Friday (other places, it’s Friday already from the time I’m writing this!), take a moment and remember what it is that you are thankful for, even if it’s just being glad the be able to pursue a technical communications career that is growing and expanding each day, and that you are part of the great changes that are happening in this world–one little bit at a time.

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Blast From The Past – Volume 3: Interior Design Influence on…Tech Comm and Social Media?

For this week, I decided that I would post another one of my “Blast from the Past” entries from my graduate school blog. When I go back to review these, many of which were written when I was just starting to understand what technical communications were all about, I see some pretty decent reflections.

I’ve lost direct contact with the person in this entry, as life moves on, and Twitter exploded, but I still learned a lot from the experience. Perhaps I still need to follow-up on the blog entry I proposed at the end based on his books! He’s still out there and making the most of social media and media at large, and has always been ahead of the curve in this regard, continuing to make the most of both marketing communications as well as instructional design with his television shows and now instructional videos on his website.

Enjoy this entry that was originally from March 20, 2010, originally titled, “Interior Design Influence on…Web Design?”:


Recently, I’ve struck up a Twitter friendship with renowned interior designer, Christopher Lowell. He is a very thoughtful, sweet guy. He also posts these great dishes he’s having for dinner that make me hungry! But I digress…

Christopher has always been a little bit ahead of the curve when it comes to media and the wave of the future in communications. He was revolutionary in breaking down the basics of interior design in a user-friendly way, and bringing it to the public on the then-new media outlet of cable television. Between his shows and his books, which eventually branched out into his own product lines of furniture, fabrics and other home accessories, his goal has always been to make interior design about making a home, and making it with your own special stamp. All these years later, he still has that goal of bringing things that seem so lofty down to earth for all of us to enjoy.

One of the things I like about corresponding with him through Twitter is that he really seems to be exactly who you see on TV and read in his books. He’s down to earth, he can be silly, but he really does care about important issues and cares a lot about other people and really using social media as a means of communications. I know that I’ve certainly enjoyed getting to know him little bit by little bit.

So, today he posted on Twitter that he had a new blog post, in which he talked about how he likes how reality TV is starting to be used more constructively, and used Jamie Oliver‘s show about how Jamie is trying to change the diets of school lunches to more wholesome foods for kids as a good example.  He segueways into how he feels that the internet is what the next big wave of information and entertainment will be– more so than it is now, much like cable TV was in its infancy. He alluded to the fact that part of the reason we don’t see him on TV (cable or otherwise) much these days is that he’s exploring these new media. He wrote, “As we continue to open new portals and refine new media platforms, you can bet, I’ll be there, doing what I do best.” That seems appropriate for a guy who has always been on the cutting edge of things.

So what does this have to do with technical writing? Well, a lot. You see, I feel inspired by what Christopher has been talking about, because it’s not only about what he’s doing, but where the future in technology is going, and technical writing is part of that.  I’ve thought of two projects that he’s inspired me to do, but I don’t have the reason to do it other than “just because I feel like it” at the moment, so since I’m busy enough, I’ll have to wait until I have a little more time to work on them, or can work it into a school project for my e-Portfolio. The first idea was just to interview him, and get more details of where he thinks internet media is headed, and the sorts of projects he wants to do, or sees happening. You know, get inside the head of one of the big “movers and shakers” to understand future trends. The other idea is to write a piece called, “The Seven Layers of Technical Writing” or “The Seven Layers of Web Design,” or some similar theme, as Christopher was the one who revolutionized the idea of the “seven layers” of interior design. (Heck, I wouldn’t be surprised if he invented the Seven-Layer Dip!) In my mind, it would be an article that would show, especially for the newbie technical writer, that by sticking to some basic rules of thumb, like the Seven Layer of Design, that you too can master what it takes to be a technical writer.  I’d really have to think it through, because I’m sure it’s not that easy to whittle anything down that has so many variables, like tech writing, like web design, or interior design.

Kudos to you, Mr. Lowell, for giving me some inspiration outside the (technical) box, and getting a new dialogue started in my head…

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Do you speak the Queen’s English? It’s a Rhetorical Question.

William and Kate,
aka The Duke and Duchess of Cambridge

I’ve been a big royalty follower for 30 years. It started the weekend before the wedding of the Prince of Wales and Lady Diana Spencer, and it hasn’t stopped since that time. Nor has my interest in royals been limited to just the Brits. I’ve always been fascinated by any royals, no matter the nationality, and keep up with the “royal gossip” reading Hello Magazine online.

So, what does this have to do with anything, especially something related to technical communications? A friend of mine found the following article in the Telegraph, which talks about how the received pronunciation of how the Duke of Cambridge’s elders speak is starting to change to a more modern pronunciation, with less crispness and precision than in the past–more like how the Duchess of Cambridge and many average Brits speak.

Prince William’s cut-glass accent is a little less polished than Kate Middleton’s

To me, this fact is of notable significance. English, like any other language, is a constantly evolving language. While the same base language is spoken among those claiming to speak English, there are significant differences not only in pronunciation, but also in how it’s used. Those speaking English in India, Australia, and New Zealand greatly differentiate from their fellow speakers in Canada, the U.S. or South Africa. Heck, just within my own state of New Jersey, there are different pronunciations of certain words! Different vocabularies and different expressions are used often, but the foundation of the language is the same. This also applies to other languages as well that are used globally like Spanish and French.

This is an important thing to note, as rhetoric is a good part of technical communications. How language is presented in spoken word, whether by a recording, audio file or video file, can make a difference as to whether the message being delivered is clear to the audience.  This also has an impact on the translation in technical communications. Recalling Val Swisher’s talk on Adobe Day, the choice of words when writing documentation that needs to be translated into other languages is critical. Using expressions or colloquialisms is frowned upon, as often these expressions cannot be translated directly.

However, I’ve also seen this happen within different English dialects. For the past two months, I’ve been teaching a virtual technical and business writing course to Asian-based employees of a very large global software company. Of all the students I had, only one was a native English speaker. Knowing that typically British English is used outside the Americas to learn English, I did my best to adapt my vocabulary accordingly. (Good thing I’m such an Anglophile and watch a lot of British television these days!) Even with that, I could hear from my students–who usually spoke English well–that certain nuances from their particular locales still came through their speech, and I don’t mean just accents.  Students from India and Singapore were much more formal with their words and phrase choices than their colleagues based in Korea or Kuala Lumpur. There’s nothing wrong with that, but merely an observation.  I also thought about how American English has changed. If one watches an American film made in the 1930s or 1940s, much of the rhetoric used was very different from today, much like the American equivalent of the Queen’s English described in the article above. There are still very good speakers in the U.S, but that crispness of speech is more relaxed and modern.

For me, I think my rhetoric holds up decently enough. I know that I will slide into some bad habits now and then, but not too often. I don’t have a pronounced “Jersey” accent that’s put forth on television shows, but I am a native Jersey Girl through and through. (You can judge for yourself on the home page of my e-portfolio, where I’m featured in a video for NJIT’s MSPTC program.) One of my younger sisters is an actress, and while she has had extensive elocution lessons, she doesn’t necessarily have a particular accent, especially a “Jersey” accent. So when a famous British actor met her years ago and spoke with her at a book signing, he swore she was from Sweden and not from New Jersey!

As we become more globally aware, thanks to Internet connectivity, we need to become more aware of how we communicate to each other rhetorically to make sure that we understand each other as clearly as possible. As technical communicators, we should be setting the standards and leading the way for others.

So as you speak to fellow English speakers that you know locally and globally, how does your rhetoric stand up to the rest?

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Being a specialist or a generalist? Which is better for a technical communicator?

I feel like I’ve stepped into quite the conundrum by entering the technical communications field. As I continue to search for full-time work, a problem that I seem to find almost everywhere I go is that technical writing jobs in my area seem to require that one be a specialist in their field, or do very, VERY specific types of work. Both before and after my technical communications studies, I had always been taught that with few career exceptions, being a generalist was more often a desired skill set, simply because I couldn’t get stuck in one specific direction and find little to no work. Having a broad range of skills and abilities made one more marketable, flexible, and thus desirable as an employee. I know the last place that I consulted for full-time appreciated that generalist ability of mine, because I ended up being the go-to person for web editing, web design, and general graphics design. There were those who had the title of “web publisher” but didn’t even know basic HTML, and I actually did.

However, I’m finding that as much as I did my best in both my career and my graduate studies to study a broad range of subjects, including social media, e-learning design, content management strategy, UI strategy, and technical writing and editing, to name a few, I end up as a Jack of all trades, but master of none. However, it seems that because I don’t have specifically five years of medical or proposal writing background in XYZ software, I’m useless. I was recently criticized for having an “unfocused” resume because it was so broad. When asked what specialization I wanted to follow, I listed all the subjects I mentioned above and then some others. I feel I have the skills to start out in any of those fields if someone gave me a break to go in any of those specific directions.

One of the things that stuck out in my mind from Adobe Day at Lavacon last month was commentary by the panel at the end of the morning, in which the group said that one of the issues right now in tech comm is that there are too many tech comm specialists instead of tech comm generalists. When I heard that, it was music to my ears, and I felt vindicated for taking the approach I had with my career! I’ve already taken steps–specifically getting a Master’s degree in Professional and Technical Communication–to provide myself with an education on understanding all the available possibilities in the technical communications field, and be able to adapt to it. However, one of the other challenges listed in the panel talk was the general resistance to progressive change. I fear that the resistance to change is far more widespread than anticipated, based on my own experiences. Every job listing and every recruiter I talk to seems to want to pigeonhole me into one specialty, and I don’t want to do that. The reason I went to graduate school was to allow me to gain opportunities beyond my knowledge of content management alone, and allow me to flex my editing, writing, design and e-learning muscles some more.

Perhaps because I’m a “newbie,” I don’t understand this strict adherence to being a specialist in only one kind of tech comm. Becoming a specialist is a double-edged sword. On one side, being able to work in a niche field makes your skills more desirable for that niche. However, on the other side, it limits the kind of work one can do if there are layoffs or one finds him/herself out of work.

Since I’ve been looking for full-time work for almost a year now, I talked to my husband recently about this idea, and questioned whether I should commit more to one particular area of technical communication than another. While I’ve done a lot of content management work, I find it constraining when I want to be able to edit what I see as just plain BAD writing, and I feel limited to not flex my brain muscles on all the things I’ve learned in grad school in the last two years. I’ve tried to immerse myself in the tech comm world and the e-learning world to varying degrees, but again, I find myself as a generalist since I don’t have any job to help me hone my professional focus as of yet. Even so, I wondered if I should just resign myself, and just try to figure out what specialty I should focus on, perhaps in the hopes of increasing my job prospects. After voicing this concern, my husband vehemently disagreed, feeling that it was better just to continue to be able to look at a little bit of everything and do a little bit of everything, as it broadened prospects by giving me multiple directions to follow.

It makes me wonder how other graduates–whether they are from undergraduate or graduate school–find a job at all. How is someone supposed to be able to do a technical communications job with little to no experience? How the heck can they become specialists without first being generalists given a direction from their first jobs? I know I have the flexibility and know-how to go into many jobs, but it’s autobots that read my resume instead of people more often than not, and autobots don’t understand the value of what I can do and my ability to learn on the spot. I’m sure I’m not the only one in this rut, and yet there doesn’t seem to be any flexibility on the part of employers. There are plenty of us who are more than willing to be dedicated employees with a strong skill set foundation, and we aren’t given a chance.

So, what is better? Being a specialist or a generalist? Write your opinion in the comments below.

For me, I’m still torn, and my problem is that if I do need to be a specialist, I don’t know what direction to follow, because I like so many aspects of tech comm. Should I find work as a full-time blogger, pursue my desire to be an instructional designer, go back to content publishing and management, become a technical evangelist, become a teacher or trainer…or what?

(If you know of any telecommuting/remote jobs or jobs in the Central NJ area along these lines, let me know!)

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American Elections and Technical Communication

Today is Election Day in the United States, and it’s a big one this year as we are having a presidential election between Barack Obama and Mitt Romney. I wish I could vote for the fictional character in the photo on the left instead, Jed Bartlet from the old television show, “The West Wing” (one of my all time favorite shows), but that’s neither here nor there.

One of the things that gets me fired up when watching “The West Wing” or even watching real-life politics is the rhetoric. One of my secret dreams is that I would become a speechwriter for the president. One of the things I loved doing when I was younger was write up speeches or documents meant to make strong positions clear on particular subjects. Even when listening to the political speeches of the current presidential candidates, you can hear very different styles being put forth to explain the ideals and issues of each candidate. One famous politician, former President Bill Clinton, is famous for having great speeches that run on for a very long time.

That got me to thinking. Perhaps speechwriters don’t need to be wordsmiths that look to expound in great detail all the pomposity of the issues and ideals of candidates. Political candidates should look for technical writers and technical communicators to help them write their speeches. Why? Instead of using big fancy words and blaggering on and on, technical writers would get to the heart of what the issues are, and what the plans of a candidate would be in addressing those issues. A technical writer’s  job is to make the complicated simple, to break down the most technical topics down to bite-sized, manageable pieces that can be more easily digested by any person reading or listening to the information being distributed.  Wouldn’t that make an election much easier? Wouldn’t that help voters have a better understanding of what each candidate stands for and what he or she represents?

I’m sure it’s mostly marketing and advertising types that work on these campaigns. After all, each candidate is trying to sell themselves to the public, and the information distributed through debates, flyers, robo-calls, and emails scream of advertising so that they can get contributions to help fund his or her respective campaign.  But in the end, voters need clear reasons on why a candidate is the better candidate for the job, and cutting right through the flowery “blah blah blah” and getting straight to the heart of issues would be much more accepted by the voting public. I think technical communicators as speechwriters and communications staff would have been optimal to make this a less complicated election.

And maybe, someday, I’ll have that speechwriting job after all.

If you have the ability to vote in this election, please remember that your vote really does count. If you feel passionately about your candidate of choice, don’t assume that he or she will get plenty of votes. There was one election in my home state a few years ago that showed in polls that one candidate was going to win, so people just stayed home. Instead, we got the other guy, and it hasn’t been that great for us since (can’t wait to vote him out!).  Even if it’s not election day where you live, do remember to exercise your right to vote if you can. It is the one opportunity for your voice to be heard. It only takes one person to turn over an election, and that voice could be yours.