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A plea, to everyone – from content designers, everywhere

Content design is an actual thing It sounds obvious, but content design is a real thing. Before trying to advocate what content designers are, it’s probably easier to explain what they’re not.

Source: A plea, to everyone – from content designers, everywhere

Thanks to Rahel Bailie, who retweeted this article on Twitter.

In the ever-changing world of technical communications, resource needs morph constantly. It’s not enough to be just a technical writer or just a–anything anymore. It’s bad enough that other professional disciplines have co-opted job titles from the tech comm world like “content strategist” when they really want a marketing strategist. Or calling us something that isn’t right. For example, I had the title of “Senior Copywriter” when I either did content strategy or UX writing, not really copywriting.

I like this title of “Content Designer” based on the description. I would like to get more involved in a position that’s like this. However, how long will it be before UX designers or even visual or graphic designers start to co-opt the description for themselves?

One of the difficulties of being a technical communicator is that job titles or descriptions aren’t always clear–especially these days. Something that’s a little more succinct would be nice. For example, it’s usually pretty clear what the requirements for a doctor, a mechanic, a financial advisor, or even a programmer. It used to be clear what various technical communicator positions were. It doesn’t seem to be that way anymore. I’m not sure if that’s a good thing or a bad thing. It’s good in that we are not limited in doing just one thing–we’re allowed to go out of bounds and explore and be multi-disciplinary. At the same time, it can be bad because those multiple disciplines can be endless, and sometimes finding what fits your multiple disciplines doesn’t align in many places, making it hard to find work.

What do you think of the concept of “content design”, or the idea of tech comm job titles having…issues? Include your comments below.

–TechCommGeekMom

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Content in the Age of Coronavirus

Man watching TV intensely Welcome to day 4-ish of my self-quarantine from the coronavirus pandemic. I say 4-ish because I went out on Sunday, but once I came back, I’ve stayed home every since. I went for a walk with my husband around the neighborhood yesterday for a little bit of fresh air, but now most of the weather is expected to be wet and soggy for most of the next week, so other than a doctor’s appointment that hasn’t been cancelled yet, I plan to stay indoors.

This post was inspired by something that I just watched on Twitter. Normally, I don’t watch Jimmy Fallon and the Tonight Show much (we’re more Late Show with Stephen Colbert people), but I saw he had posted a “home edition” post, and I was curious. I didn’t watch the whole thing, but he said something in his conversation with Lin-Manuel Miranda in passing that perked my ears up. He mentioned that right now, it’s “all about the content”.

BAM!

In the conditions that all of us are in right now, with most of us on self-imposed quarantines, many don’t know what to do with themselves if they aren’t doing their work from home or helping their kids with schoolwork. Being generally sequestered indefinitely, they yearn for content to keep them abreast of what’s going on in the world as well as something to entertain them to help pass the time. Many business-related companies that have means of broadcasting through webinars or the like are already taking advantage of this, and trying to help the “cause” of needing content to help people get through these times. So many people are not used to staying at home for long periods of time, unless they’ve been seriously ill, or snowed in from a blizzard or other natural disaster. Perhaps because I’m a bit of an introvert, and I’ve worked from home for a long time, I’m used to staying home and not going out for long stretches of time. I am a natural couch potato–my mother used to criticize me for it, but I’ve always loved watching TV to watch all the comedies, action shows, and documentaries I could. I swear half of my knowledge comes from pop culture from those years of intensely watching TV from the 1970s-1990s especially.

So, this is an opportunity to either appreciate the content that is out there or start creating your own. I’ve been watching documentaries, movies, and TV shows that were on my watch list for the longest time, and I’m starting to read some books again. At the same time,  I’m working with my programming chair/vice-president of the STC-Philadelphia Metro Chapter and another STC person on creating other content and events to go on virtually in the coming months.

Now, you might think that you need to have fancy equipment and lighting and audio to create content. Nope. Heck, this blog post is content. It’s taking up some of your time, and giving you something to think about, doesn’t it? Additionally, it’s not about the “bling”. Again the point is the content itself. What is the big message? What value does the content–whether it be text, video, audio, or whatever–have? Does it need to be “perfect” in order to get that main message through? In my opinion, it doesn’t not have to be glitzy. It’s nice when it is, but it doesn’t have to be. All content, as we’ve been told by content marketers, is about storytelling. Yes, that procedure manual you are writing or those instructions that you are writing as a technical writer are still telling a story. Any kind of entertainment we watch right now is content and it’s storytelling. Content storytelling comes in infinite forms, after all.

Photo of TechCommGeekMom and hubby walking in their neighborhood.
Here’s my contribution. Here’s a photo of me and my husband taking a walk around our neighborhood. It’s usually this quiet around here for the most part anyway. We didn’t stay six feet apart for long!

What kind of content are you either going to consume or create today? For me, it’s watching a mini-series on Hulu, then watching Star Trek: Picard and the Ready Room later today. I might create some storytelling by submitting my resume to another job opening. I know I’ve definitely been having conversations via social media and instant messaging with friends and family during this time. For me, most of this is generally the same as usual–I fill my life with content. Content is storytelling, but it’s also how you fill your life with experiences. Going out for a walk to get some fresh air is still absorbing content–you are using all your senses to create your story of taking that walk outside. You can translate that into further content by either video recording that walk, taking photos along the way, or writing about it later. No matter how it’s processed, it’s content.

So, while it’s frustrating to be sequestered for this long, we all know it’s for our own health and for the greater good of the PLANET. Coronavirus has definitely hit my area, and with my bad asthma, I’m hesitant to leave the house–other than a neighborhood walk–for anything for the most part. I know a lot of people are having a hard time with this, but we really are in this together. My recommendation is to concentrate on the good content that is out there. Be aware of the “doom and gloom” to be educated, but focus on the better stuff. Pay attention to how others are helping each other. Look at the content that people are putting out to ensure that you are recognized, loved, helped, and that your mind is staying active. Watch webinars and video conferences. This is a great opportunity to hone your verbal and written communications skills because working from home involves better communications skills than when you are in the office. Appreciate and enjoy all the entertainment and education that the media offers. You know I learned how to cook better over the years from watching a lot of the Food Network? My husband I have learned a lot about DIY projects and real estate from watching HGTV. It’s an opportunity for you to read all those books that you’ve been collecting to read and “will get to eventually”. This is time to spend with your families. This is a time to break out your creative side and draw, paint, knit…whatever. Learn to exercise at home doing something different–there are plenty of “dance parties” and yoga classes online where you don’t need equipment. Use this time to absorb content that will help you be a better person when you emerge from the quarantines. It will help distract you from the doom and gloom. Contribute content when you can, even if it’s a one-to-one instant message conversation with a friend, or an email. I know an email checking in on my parents lifted their spirits that I was checking in on them. Or heck, a blog post. 🙂

It’s all about the content right now. Learn to absorb and appreciate what’s out there right now that we can use, and help contribute positive content to share.

What are your thoughts? Include your comments below.

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Structure and Semantics for Context – Simple A

Maxwell Hoffmann
Maxwell Hoffmann, circa 2013
Photo credit: D.M.Villegas

Simple A’s Maxwell Hoffman happens to be a good friend and mentor of mine. I’m lucky and honored to have him as one of my cheerleaders. Maxwell recently wrote and excellent article about structure and semantics for context in content for Simple A’s blog and for the ISTC.

His article starts,
Content becomes intelligent, flexible, and capable of scalable personalization through structure and semantics.

Content drives customer experience (CX). In order to achieve optimal CX, we need the ability to manage multiple variations of content components that are dynamically assembled as relevant experiences, based on the context of the customer’s touchpoints. We need the ability to create a content component once, then reuse and deploy it many times, in many ways. This requires structured content with an intelligence shaped by semantics.

Structuring content within a well-defined content model makes content scalable, reusable, adaptable, and measurable. We cannot create real-time, personalized conversations at scale without structured, intelligent, semantically rich and truly accessible content.

He continues the article breaking down how we can create content models based on reusable content (do I hear DITA?) and how we model content has direct impact on user and customer experience. This is the foundation of intelligent content, if you think about it.

It’s a well-written article, and I highly recommend that you take a look at it.

Structure and Semantics for Context

What do you think? Include your comments below.

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Maybe It’s Not Content Management Anymore. Maybe It’s Context Management/Associations Now

Maybe It’s Not Content Management Anymore. Maybe It’s Context Management.

Thanks to Tina Howe for sharing this on her Twitter feed.

Just from the title alone, the concept is a little mind-blowing.  How would you abandon content management after so many years? Heck, there are still many who haven’t grasped that concept in the first place!

But once you read the entire article, it makes total sense. Content types have been growing steadily, especially in the last 10 to 15 years or so, and with that, you have many different kinds of content that need specialized machinations in order to create the management of that content and how it interacts with other content.  It reminds me a little bit about hypertext theory, but amplified. Hypertext theory has to do with the paths one takes to get from point A to the desired point B when there could be multiple points A and multiple points B and endless combinations. Add the complexity of different things beyond text, images and video and consider bots, AI, and other newer tech that has come into the picture. They all have to play nicely together, but they also need to be organized in a way that the transitions from various points A to points B to points C need to be seamless.

Take a read, and let me know what you think in the comments below.

–TechCommGeekMom

 

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When being a Yes person doesn’t work

Pirate saying Well, Yes, but actually NoI know I’ve been away from this blog far too much in the past year. Well, things have been busy, and confusing, and complicated, to say the least. I’ll leave it at that right now.

I started writing this article at the end of 2019, when things weren’t going so well. I set it aside, thinking that a few weeks of cooling down would help. It has, and yet as I went through to edit this to publish now, I find that my cooler head did prevail even in the heat of the moment.

The end of the year is always a time for reflection of what’s gone on in the past year–for better or worse. For 2019, 31 December 2019 was not only the end of the year, but also the end of a decade–the decade when I let tech comm into my life, in fact. Oh, there’s been lots of other things that have gone on, for sure. Heck, if it was a complicated year, it’s definitely been a complicated decade for me.

Something I’ve been thinking about lately is professional character–again, for better or worse. And for myself, I’ve concluded that I’m not a “Yes man” type of person.

First of all, if it isn’t obvious, I’m a woman, not a man. Despite certain gains for women in the past decade, especially in tech, there are still stigmas that are associated with being a woman. This is especially true when it comes to work-life balance and well, just how women express themselves. I’m quickly reminded of an interview done recently by Howard Stern of Hillary Clinton. While she is a generation ahead of me, I found much of what she talked about in how she handled her career and her press still rings true for women today. You can’t be emotional. You can’t bend. You have to work twice as hard as everyone else to prove yourself. You’re damned if you do and damned if you don’t yield to certain things. If a man reacted expressively about something, nothing would happen, but if a woman did…you get the idea. I still see that in the office. I see women still being passive, even if they think they are assertive or aggressive. I know this of myself.

I’m also reminded of the many talks of entrepreneur Tabitha Coffey who speaks about how women’s power is so often taken away from them in business, and that we shouldn’t let anyone take that away from us.

This is where I get to talk about being a “Yes” person. Now, you often hear in business–and in life–that you should try to say “yes” to more opportunities and more “yes” to life, because you’ll benefit in the long run. I understand that philosophy, and on many levels, I do try to adopt that attitude when I can.

However, there is a power to saying “no” to things as well. Again, as a woman, it’s not about life choices like, “I don’t want to date you,” or “I don’t want to have kids,”, etc. but even the small “no” in business where it takes away that “power” within us. What I mean by this is when you feel like your confidence, intelligence, and worth in business–and life–are taken away from you. When you get constant pushback when you know that something isn’t right.

I’ve discovered, in this respect, that I am a “no” person. If I’m approached to do something, I need to weigh out whether I can truly do it and do a good job at it, or not. Sometimes, I’ll take the chance or know confidently that it’s a “yes”, or even a “Yes, I’ll give it a wholehearted try”. But there are times that I feel like I know something’s wrong because it’s being done wrong or it’s being done for the wrong reasons, and I can’t just let it be.

I’m human–I know I’m not always right, but I’m often right. I try to research things as best as I can, and I’m not an inexperienced youngster either. Especially in the field of tech comm, I know that even after almost a decade of immersing myself in the field, I have a LOT to learn, but I’ve also gained SO much knowledge over the last decade. I DO know my stuff, and I speak about what I know confidently. I don’t talk about what I don’t know. And I’m willing to hear another perspective or learn about something new. That’s never changed.

I think the point I’m trying to say is that I’m not afraid to “upset the cart” if I know that things are not going right and they need to be corrected. When I encounter a situation of the old saying of “you can lead a horse to water, but you can’t make it drink,” then I want to make sure that I get a thirsty horse or figure out if the water is bad! I’m not going to “spin my wheels” doing something that will not end with positive results. I try to make the change happen, and when you get pushback time after time, well…it’s frustrating. If I was a guy, I could huff and puff and blow up with little consequence. But for me, if I bottle up–reserving my frustrated words, say nothing while suppressing anger, then I’m weak. And if I were to blow up like a guy–forget it. You can’t win.

I refuse to feel weak anymore. When I originally wrote this article, I was in a weak and unstable position, which I’m no longer in. I know better. I know I have support from those who do understand me and do believe in me, and appreciate when I change things because they need to be changed. They know I have viable ambitions and can asset myself appropriately. They appreciate that I don’t roll over and just “yes” to everything given to me, and I weigh things carefully before saying “no”.

I find my son has this trait too–he won’t do something unless he understands why and it makes sense to him. Perhaps this is an Aspie thing. I don’t see it as being inflexible, but rather I don’t do things simply for the sake of doing them. What I do needs to have some purpose at the some level, and some logic. If I know from experience that if a project is being approached the wrong way, and I’ve tried to reach a workable compromise or re-approach with no success, then I feel that power is taken away from me. I’m defeated and miserable doing things the wrong way. It almost feels immoral in my heart.

So, I will never be a “yes” woman. I will always try to champion the customer or end user, champion better content and UX, and champion best practices. When those aren’t in place, and a supportive, viable structure to help me achieve those things is not available, that’s not what’s best for me. I deserve better, the customers/end users that I champion deserve better, and I will continually strive for better wherever I go. I will know when “no” gives me the power to do the right thing, and push forward with that. And that will provide me with the right kind of “yes”.

Are you a “yes” person or a “no” person? Include your comments below.