TechCommGeekMom

I really enjoyed Joe Pulizzi’s keynote at the Intelligent Content Conference last year. It is called “Unlocking Your Content’s Potential,” and you can see it on Slideshare here. There were two consecutive slides, in particular, that sparked my interest. The first is a list of marketing automation tools:The second is a list of intelligent content characteristics:Seeing these slides listed consecutively got me thinking. Imagine how much more streamlined and efficient marketing automation could be

Sourced through Scoop.it from: www.linkedin.com

Val Swisher wrote this great article about content reuse–or lack thereof–in content marketing. To be honest, she makes excellent points here as to why isn’t not happening, and I agree. I think a big part of it is actually more to do with the fact that many corporations are just not mentally there or at that kind of thinking yet. I think they are still adapting to the idea of getting their localization in order, and understanding how to use tools that create for mobile or responsive design. Heck, I think they are still trying to figure out how to write for mobile, still! 

 

Take a look at this…what do you think? Let me know in the comments. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

It’s never too late to plan a party. Tomorrow is National ESIGN Day, intended to commemorate, celebrate, and encourage the use of electronic signatures.

Sourced through Scoop.it from: simplicity.laserfiche.com

This is something I saw on Google+. I am someone who loves the idea of e-signatures. It really does speed up the process. Since I have a lousy printer and a bad scanner (I usually have to use my smartphone to scan instead), e-signing is just logical. I think part of the issue is that people think that an "ink" signature–something that denotes actual handwriting does two things. First, it shows some sort of proof that theoretically the signer has actually read what they are signing. Second, a signature shows some sort of authenticity that it’s an actual person that is acknowledging the document. Let me tell you, most people have scribbles for signatures, and in some cases, others write the signature on their behalf. That’s been done for decade before e-signatures were done. I’ve created a jpg of my signature, so I can use my actual signature electronically without having to print, sign, and scan again. Not everyone does this. 

 

What do you think about e-signatures? I think it’s a fascinating topic in this day and age. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Sourced through Scoop.it from: www.scriptorium.com

This is a great article by Sarah O’Keefe at Scriptorium. She is so right that each of the elements work in junction with each other simultaneously, not as steps in a process. 

 

Read this article–good stuff here. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Here’s how social media builds brand loyalty.

Sourced through Scoop.it from: barnraisersllc.com

Interesting article by my former Rutgers instructor, Rob Petersen. He presents several short case studies of how social media played a part in driving brand loyalty numbers up. Check it out. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Want to add discipline and focus to your writing? Check out these 10 tools to aid in everything from grammar to writer’s block– Content Marketing Institute.

Sourced through Scoop.it from: contentmarketinginstitute.com

There are some nice tools listed in this article from the Content Marketing Institute. Check it out! 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications