Social media builds brand loyalty. 11 compelling case studies

Posted on June 28, 2015 by TechCommGeekMom

51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Here’s how social media builds brand loyalty.

Sourced through Scoop.it from: barnraisersllc.com

Interesting article by my former Rutgers instructor, Rob Petersen. He presents several short case studies of how social media played a part in driving brand loyalty numbers up. Check it out.

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Author: TechCommGeekMom

Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present. View All Posts