51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow or are fans. Here’s how social media builds brand loyalty.
Sourced through Scoop.it from: barnraisersllc.com
Interesting article by my former Rutgers instructor, Rob Petersen. He presents several short case studies of how social media played a part in driving brand loyalty numbers up. Check it out.
–techcommgeekmom
See on Scoop.it – M-learning, E-Learning, and Technical Communications
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About TechCommGeekMom
Danielle M. Villegas is a technical communicator who currently consults for Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
