TechCommGeekMom

Will the designer in charge of Google Glass and Nest’s “thoughtful home” kit end up eclipsing his former workmate Jony Ive?

Sourced through Scoop.it from: www.bbc.com

This is a really interesting article about the guy that Google has employed to help with a lot of their big gadget-related products. I think he’s got some great insights, based on this article and video interview, and it will be interesting how he takes these projects to the next level. I agree that wearables are still in their infancy, so as the guy who essentially helped to bring some of my favorite mobile devices to life, it’ll be interesting to see where he takes Google Glass as well as some of those other IoT items out there. 

–techcommgeekmom

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Sourced through Scoop.it from: thecontentwrangler.com

I had a great opportunity to interview Jon Wuebben of Content Launch on behalf of The Content Wrangler. I’m excited to see this interview is up now! Jon and I had a great conversation. Jon’s got some great insights about content marketing…and music! Take a look!

–techcommgeekmom

 

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I recently saw a job posting in which the first line under “Responsibilities” went like this: ….deliver [content] that engages audiences, and that is virtually free of spelling, grammar, and form…

Sourced through Scoop.it from: larrykunz.wordpress.com

Larry Kunz has written a compelling article about job responsibilities as a technical communicator, and there’s an interesting discussion going on in the comments. I encourage you to check it out and include your own comments. Is Larry asking too much in his observation? 

–techcommgeekmom

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Discover Rodale Inc.’s five steps to content success and learn how it can help you improve your own strategy – Content Marketing Institute.

Sourced through Scoop.it from: contentmarketinginstitute.com

The Content Marketing Institute has posted a REALLY good article on content marketing and content selling here. I like how the author framed Rodale as a prime example of how to do it right. As a Rodale subscriber myself, I could immediately understand the tactics used and how they were used on me! In the end, it’s not about selling tricks, but rather concentrating on audience needs and selling to those needs. 

 

A true must-read article both for content strategists and digital marketers. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications

Sourced through Scoop.it from: m.elcomcms.com

Not sure if I’ve posted this before. Good info. Thanks to Kerry Butters for curating this and posting on Twitter. –techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications