Discover Rodale Inc.’s five steps to content success and learn how it can help you improve your own strategy – Content Marketing Institute.
Sourced through Scoop.it from: contentmarketinginstitute.com
The Content Marketing Institute has posted a REALLY good article on content marketing and content selling here. I like how the author framed Rodale as a prime example of how to do it right. As a Rodale subscriber myself, I could immediately understand the tactics used and how they were used on me! In the end, it’s not about selling tricks, but rather concentrating on audience needs and selling to those needs.
A true must-read article both for content strategists and digital marketers.