How Rodale Inc. Evolved Its Content Strategy to Become the World’s Largest Health and Wellness Media Company

Discover Rodale Inc.’s five steps to content success and learn how it can help you improve your own strategy – Content Marketing Institute.

Sourced through Scoop.it from: contentmarketinginstitute.com

The Content Marketing Institute has posted a REALLY good article on content marketing and content selling here. I like how the author framed Rodale as a prime example of how to do it right. As a Rodale subscriber myself, I could immediately understand the tactics used and how they were used on me! In the end, it’s not about selling tricks, but rather concentrating on audience needs and selling to those needs. 

 

A true must-read article both for content strategists and digital marketers. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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