Sourced through Scoop.it from: blog.learnlets.com

This is a great article by one of my e-learning heroes, Clark Quinn. While this article is geared towards those in the e-learning field, everything he mentions could easily apply to all tech writers who are working on help content or instructional content of any kind. Sometimes it’s hard to get through to SMEs (Subject Matter Experts), but Clark provides some good guidelines to help you wade through and get to the heart of the information you truly need. 

Take a look. 

–techcommgeekom

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This article shows you the creative and expert social media marketing strategy behind the famous cookie loving brand Oreo, and what you can learn from it.

Sourced through Scoop.it from: www.201digital.co.uk

I have to say, I’m really liking a lot of the content that Kerry Butters (@kesbutters) curates. She posted this great article on Twitter, and I had to snatch this up. While this article is certainly geared towards digital marketers to show how using social media can truly work advantageously, I think it’s a great example of how content as a whole can be used to promote ideas in social media with the right strategy. 

This is a fun article to read, and you might learn something in the process. Thanks for the share, Kerry! 

–techcommgeekmom

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I really enjoyed Joe Pulizzi’s keynote at the Intelligent Content Conference last year. It is called “Unlocking Your Content’s Potential,” and you can see it on Slideshare here. There were two consecutive slides, in particular, that sparked my interest. The first is a list of marketing automation tools:The second is a list of intelligent content characteristics:Seeing these slides listed consecutively got me thinking. Imagine how much more streamlined and efficient marketing automation could be

Sourced through Scoop.it from: www.linkedin.com

Val Swisher wrote this great article about content reuse–or lack thereof–in content marketing. To be honest, she makes excellent points here as to why isn’t not happening, and I agree. I think a big part of it is actually more to do with the fact that many corporations are just not mentally there or at that kind of thinking yet. I think they are still adapting to the idea of getting their localization in order, and understanding how to use tools that create for mobile or responsive design. Heck, I think they are still trying to figure out how to write for mobile, still! 

Take a look at this…what do you think? Let me know in the comments. 

–techcommgeekmom

See on Scoop.it – M-learning, E-Learning, and Technical Communications