Your products and your content aren’t that interesting. Make it easy for your audience to take the action you want.
Source: www.sharonburton.com
Today appears to be a day focused on customer experience. Here’s another great article by my friend, Sharon Burton, who shares more on this perspective. Read–now!
–techcommgeekmom
See on Scoop.it – M-learning, E-Learning, and Technical Communications
Corporate content and the processes surrounding it are not about the content creators themselves.
Source: www.scriptorium.com
Alan Pringle of Scriptorium has written an excellent article about writing corporate content. I know that while I don’t write 99% of the corporate content for the sites I work on, I try to make it a priority to point out when it seems to me that content–especially text–doesn’t serve the purpose of the company or group’s objective well. Corporate content is all about them, indeed, and as tech writers, we need to provide a positive rhetoric on behalf of our corporate clients. I truly agree with Alan’s article.
Seriously, read this!
–techcommgeekmom
See on Scoop.it – M-learning, E-Learning, and Technical Communications
Tech giant Microsoft is to buy Mojang, creators of Minecraft, for $2.5bn, reports the Associated Press.
The phenomenal appeal and success of Minecraft — just check our archives over the last few years!
Source: boingboing.net
This is a huge deal, especially if you know the scope of Minecraft. The thing that will be interesting to me is how Microsoft will keep the game family friendly, and in that same vain, how it will take advantage of how school curriculums are using the game. This is not only a huge gaming opportunity for Microsoft, but also one that can promote its participation in its e-learning/educational departments. Minecraft is not only used to teach kids about creating 3-D worlds, but it teaches teamwork and society building among other skills. I know my son’s school lets the kids play Minecraft quite a bit during their free period, and it’s what has helped my son with his socialization skills.
Let’s see what Microsoft does with that. They’ve certainly acquired a gold mine, that’s for sure!
–techcommgeekmom
See on Scoop.it – M-learning, E-Learning, and Technical Communications
Content Marketing: An Introduction Content marketing is the umbrella term for creating and curating relevant and valuable content with the purpose of attracting and retaining customers. Content Marketing has been a massively growing trend in digital marketing over the past two years. A quick look at Google Trends visually highlights the uptake in the term […
Source: charliesaidthat.com
While content marketing has been around for a while, it’s only in the last year that I’ve noticed it. My good friend, Charlie Southwell, is quite experienced with it, and he shares his simple breakdown of the strategy of how to make it work for your company. There’s some great advice in here. Check it out!
–techcommgeekmom
See on Scoop.it – M-learning, E-Learning, and Technical Communications
Even with intervention, many children with autism continue to struggle with communication, but new research suggests that using iPads and other tablets can help
Source: www.disabilityscoop.com
Here’s a feel-good article! I have seen how both tablets, laptops, and even handhelds like smartphones or iPods have been helpful for my own autistic son. I wish some of this technology had come out sooner! It’s so good to see that there’s some actual data to back the concept that these are invaluable tools for autistic kids, and for those with communications disabilities in general.
–techcommgeekmom
See on Scoop.it – M-learning, E-Learning, and Technical Communications
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