Content Marketing: An Introduction Content marketing is the umbrella term for creating and curating relevant and valuable content with the purpose of attracting and retaining customers. Content Marketing has been a massively growing trend in digital marketing over the past two years. A quick look at Google Trends visually highlights the uptake in the term […
While content marketing has been around for a while, it’s only in the last year that I’ve noticed it. My good friend, Charlie Southwell, is quite experienced with it, and he shares his simple breakdown of the strategy of how to make it work for your company. There’s some great advice in here. Check it out!