Content Marketing: How To Plan Your Business Blog Posts For A Year – by @charliesaidthat

Content Marketing: An Introduction Content marketing is the umbrella term for creating and curating relevant and valuable content with the purpose of attracting and retaining customers. Content Marketing has been a massively growing trend in digital marketing over the past two years. A quick look at Google Trends visually highlights the uptake in the term […

Source: charliesaidthat.com

While content marketing has been around for a while, it’s only in the last year that I’ve noticed it. My good friend, Charlie Southwell, is quite experienced with it, and he shares his simple breakdown of the strategy of how to make it work for your company. There’s some great advice in here. Check it out!

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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