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Is Apple AI having an identity crisis?

Posted on by TechCommGeekMom

Today, 18 March 2024, I found this post on LinkedIn.com which briefly discusses that Apple is considering using Gemini AI from Google for their products.
Apple mulls Gemini for iPhones

Hey Apple, I’m really confused by this. You came out with Siri eons ago. In fact, between my own experiences between Google’s Alexa and Siri, while neither is perfect, Siri had always been the better voice bot. Siri’s been out longer, and has had a longer opportunity to build an LLM based on alllllll the conversations that people have had with Siri for more than a decade, easily. So how is it that Alexa, which generally does not perform as well and hasn’t been out as long, and that which I’m guessing is the foundation (or at least partial foundation) of Gemini, and you’re going with THEIR tool?

I’m a bit disappointed. This is truly Apple dropping the ball, as they say. Okay, sure, so there isn’t going to be an Apple car and there will be more focus on making CarPlay work harder. (I could use that, for sure.) But to think about defaulting to Google? No. I mean, at least look at what Microsoft is doing with their Open AI acquisition, or some other one. I don’t trust Google with so much of this. They’ve always been a little loosey-goosey with products and launches. You know you have the people–or can get the people–to help you out with this. You have the right infrastructure and a great foundation with Siri. Why stop now?

(Sorry, not sorry, Cortana, if you feel left out. Also a missed opportunity, but maybe you’re a CoPilot now or have a new identity that’s not Bing.)

What do you think? Do you think it’s a good thing or a not so good thing that Apple is looking at Gemini as its AI resource tool. Like I said, I’m not in favor of it. Post your thoughts below.

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Author:

Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She was very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, serving and chairing on several STC Board committees, and most recently was the STC Board Vice-President before the organization closed.. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

2 thoughts on “Is Apple AI having an identity crisis?”

  1. This does not bother me at all. Apple’s previous strategic partnerships and acquisitions usually worked out well for consumers. I don’t see this as an issue.

    Reply

    1. This is true. Just seems like a strange partnership given the resources that Apple probably already had in place with Siri being so well established. Well, here’s hoping for the best!

      Reply

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