Posted in Uncategorized

The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

You design not a product, you design interaction with the user — the psychology for UX design

Source: The Nine Principles of UX Design Psychology: Can You Predict the Behavior of Your Users?

Thanks to CJ Walker for originally posting this article on Twitter. In this day and age, UX writing and design is becoming more and more important in how we interact with content. Just yesterday, I was working on content that from a UX standpoint didn’t work from a mobile context–it was set up to scroll horizontally for choice in one section, and vertically in another section. It made no sense knowing how people typically use their phones, and in the context of the content that I needed to post. I fixed it to be a better user experience, converting it to all vertical scrolling in this instance.

We can’t always fix these things so easily, but we do need to be vigilant. Users come in for content, but as any good technical communicator knows, if it’s not where they can find it easily, and it’s not displayed in a digestible way, the content is worthless. This is where content strategy/design, UX writing and design, and technical writing all come into play.

This is a really good read–the image in this article lists those rules, but it’s worth reading the details of what each involves.

What do you think? Include your comments below.



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

What say you?

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.