Microcopy makes money. Don’t miss out.
Yael Ben-David originally posted on the Content Strategists group on Facebook, and I have to share it here. It’s a great analysis of how even one word can make a difference. When I did a stint as a UX writer, I remember sitting for hours with the digital team to debate over what word to use in a site that was functionally complex. Should we use “OK”, “Choose”, “Select”, or some other choice to indicate that the user wanted something that they selected before going to another function to make another selection? This is a great article that shows how just a couple words can make all the difference.
Nice job, Yael!