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Good copy is good business: The ROI of microcopy – Yael Ben-David – Medium

Microcopy makes money. Don’t miss out.

Source: Good copy is good business: The ROI of microcopy – Yael Ben-David – Medium

Yael Ben-David originally posted on the Content Strategists group on Facebook, and I have to share it here.  It’s a great analysis of how even one word can make a difference. When I did a stint as a UX writer, I remember sitting for hours with the digital team to debate over what word to use in a site that was functionally complex. Should we use “OK”, “Choose”, “Select”, or some other choice to indicate that the user wanted something that they selected before going to another function to make another selection? This is a great article that shows how just a couple words can make all the difference.

Nice job, Yael!



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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