Source: What Is Content Engineering?
The company Simple [A] has come up with a really good way of explaining the difference between content strategist and content engineering, and how it all fits together. Joe Gollner has been talking about content engineering for years–I think I first heard him talk about it at least five years ago, if not more. (Now, Joe works for Simple [A].)
Based on the definitions given here, I would categorize myself as solidly a content strategist. But I aspire to be a Content Engineer someday! It’s kicking the details of the full experience of content to the fullest. As always, I’m still learning these kinds of details, and always willing to find ways not only to expand my own knowledge, but bring that to what I do for clients.
What do you think? Are you a content strategist, or a content engineer? Or do you aspire to do either of these? Include your comments below.