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What Is Content Engineering?

Content engineering is the practice of organizing the shape, structure, and application of content, and is broken down into seven primary disciplines.

Source: What Is Content Engineering?

The company Simple [A] has come up with a really good way of explaining the difference between content strategist and content engineering, and how it all fits together. Joe Gollner has been talking about content engineering for years–I think I first heard him talk about it at least five years ago, if not more. (Now, Joe works for Simple [A].)

Based on the definitions given here, I would categorize myself as solidly a content strategist. But I aspire to be a Content Engineer someday! It’s kicking the details of the full experience of content to the fullest. As always, I’m still learning these kinds of details, and always willing to find ways not only to expand my own knowledge, but bring that to what I do for clients.

What do you think? Are you a content strategist, or a content engineer? Or do you aspire to do either of these? Include your comments below.



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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