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How Your CCMS is Just Like an Instant Pot – Content Rules, Inc.

Learn why moving from unstructured authoring to structured authoring and using a CCMS is very similar to learning how to cook a meal using an Instant Pot.

Source: How Your CCMS is Just Like an Instant Pot – Content Rules, Inc.

Val Swisher has done it again. You have to understand that over the years, I’ve learned to consider Val’s words as gospel. I’ve used her analogies over many years in discussions and even job interviews to show that I understand how content strategy works, how localization needs to be approached, and so much more.  (Don’t worry–I give her credit for the ideas, since they aren’t mine.)

And now, she’s given us a new analogy that I know I can definitely appreciate, as I am also a relatively new Instant Pot owner, too.  Her analogy is simple, it’s clear, and it’s relatable (which are three touchstones I feel make good content).

It’s not a long article, but it gets to the heart of how we can explain what the use of a CCMS and structured authoring is all about to non-tech comm’ers. I urge you to read this, and you will smile from ear to ear as much as I did, along with the requisite, “A-ha!”

What do you think of this analogy that Val has proposed? Does it hold, or does it blow steam? (See what I did there?) Include your comments below.



Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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