Learn why moving from unstructured authoring to structured authoring and using a CCMS is very similar to learning how to cook a meal using an Instant Pot.

Source: How Your CCMS is Just Like an Instant Pot – Content Rules, Inc.

Val Swisher has done it again. You have to understand that over the years, I’ve learned to consider Val’s words as gospel. I’ve used her analogies over many years in discussions and even job interviews to show that I understand how content strategy works, how localization needs to be approached, and so much more.  (Don’t worry–I give her credit for the ideas, since they aren’t mine.)

And now, she’s given us a new analogy that I know I can definitely appreciate, as I am also a relatively new Instant Pot owner, too.  Her analogy is simple, it’s clear, and it’s relatable (which are three touchstones I feel make good content).

It’s not a long article, but it gets to the heart of how we can explain what the use of a CCMS and structured authoring is all about to non-tech comm’ers. I urge you to read this, and you will smile from ear to ear as much as I did, along with the requisite, “A-ha!”

What do you think of this analogy that Val has proposed? Does it hold, or does it blow steam? (See what I did there?) Include your comments below.

–TechCommGeekMom