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“Innovative” IBM Kills Working from Home | Bruce Kasanoff | Pulse | LinkedIn

Less than a year into her tenure as IBM’s Chief Marketing Officer, Michelle Peluso has announced that her thousands of marketing team members must now

Source: “Innovative” IBM Kills Working from Home | Bruce Kasanoff | Pulse | LinkedIn

Here’s another recent article that’s supporting why companies have to really reconsider the “all or nothing” approach to remote work and telecommuting. I think the arguments that the author of this article has made goes beyond costs. I know that moving to another area of the world (let alone my state or my country) is out of the question right now, so I depend on companies that are more willing to be open-minded and innovative to understand that I can contribute from where I am sitting in Central NJ just the same way that I would in their office. I really like the arguments made by Mr. Kasanoff in this article, and I hope other company executives pay attention to what he says here.

What do you think? Is this a compelling argument? Add your comments below.


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

One thought on ““Innovative” IBM Kills Working from Home | Bruce Kasanoff | Pulse | LinkedIn

  1. Kasanoff nailed this one. He cites “rigid processes and thick layers of management” as two (out of many) causes for innovation to lag. IBM certainly had plenty of both when I worked there; it sounds like they still do.

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