If you can’t sell them, kill them.
Sourced through Scoop.it from: venturebeat.com
It seems that Marissa Mayer hasn’t done much to save Yahoo other than keep it afloat. There was a time that Yahoo was the leader in content portals, and now it’s falling behind. While I’m sure that these are cuts that were made due to long-term performance issues, it still seems a shame the Yahoo continues to be a sinking ship. Yahoo–you’ve got some great content creators like Katie Couric and David Pogue. Get more people like that on board, and make Yahoo valuable again!
What do you think? Am I wrong for dissing Mayer? Or is this the sensible thing to do? What do you think Yahoo should do to rebuild its brand? Include your comments below!
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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
All content is the owner's opinions, and does not reflect those of her employers past or present.
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