The State of Mobile Content

Apple is widely credited with introducing the smartphone, and there is no doubt that its iPhone took the world by storm in 2007. But IBM actually had the first smartphone–the Simon Personal Communicator–which was introduced in 1992. Unfortunately, it was just a tad expensive: $899 with a service contract. Because few are even aware of this precursor to Apple’s successful launch of the iPhone, it’s hardly relevant–except for the fact that Apple and IBM continue to duke it out for dominance in the smartphone (and tablet) space.

Sourced through Scoop.it from: www.econtentmag.com

I read the print version of this EContent article first, and Lin Pophal has done an excellent job in this assessment of where mobile is right now. While the mantras of "Content First" and "Mobile First" have been at each other for the last few years, this article makes a great argument for "Mobile Content First", which is an argument I’ve made for a while.  

 

The article also points out that mobile isn’t going away, and it continues to grow, but many marketers and other authors are still finding their way with how to tap into mobile. It’s definitely got some great stats and points made, and everyone should read this article to get up to speed with what’s going on with mobile. 

 

Nice job, Lin! 

 

What do you think? Do you agree with Lin’s assessment? Include your comments below. 

–TechCommGeekMom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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