5 social media trends to watch in 2016 – TechRepublic

We spoke with industry thought leaders about the shifts and changes 2016 might have in store for social media and those trying to leverage it for business.

Sourced through Scoop.it from: www.techrepublic.com

Thanks to Augustine Fou for sharing this on LinkedIn. It’s an interesting article, and one that reiterates something I learned from Augustine in class last year, as well as assessed on my own–social media is still figuring out what it’s supposed to be, at least in terms of marketing. Facebook and YouTube are adding enhanced video features, and now live video apps like Meerkat and Periscope are adding some new twists or complexities to the mix. What do you think? Do you this the assessment in this article is on point? Include your comments below.

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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