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5 social media trends to watch in 2016 – TechRepublic

We spoke with industry thought leaders about the shifts and changes 2016 might have in store for social media and those trying to leverage it for business.

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Thanks to Augustine Fou for sharing this on LinkedIn. It’s an interesting article, and one that reiterates something I learned from Augustine in class last year, as well as assessed on my own–social media is still figuring out what it’s supposed to be, at least in terms of marketing. Facebook and YouTube are adding enhanced video features, and now live video apps like Meerkat and Periscope are adding some new twists or complexities to the mix. What do you think? Do you this the assessment in this article is on point? Include your comments below.

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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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