Whitepapers are one of the most common content pillars among marketing teams. And who can blame them?
Sourced through Scoop.it from: www.business2community.com
Thanks to Craig Cardimon for finding this one. Nice little article about the basics on how to write a white paper. Having written one or two (and I should write more), these seem like great guidelines. Would you add anything to these guidelines? Include your comments below.