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The Age of the Content Manager

When I started my career in tech writing, it was the age of the writer. Tech writers tended to work independently on a single book for months at a time. Better, for many, they not only got to write the book, they got to design it and shepherd it through the publication process. At the end of the process a book arrived from the printer and you got to keep a copy — I still have several. It was, from beginning to end, your work, your product, your book. Fewer of us get to work that way today. We now live in the age of the content manager. 

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Mark Baker wrote an excellent and thought-provoking article on his "Every Page is Page One" blog that intrigues me, because he’s trying to address the balance between technical communications having a foundation in technical writing, versus tech comm having a foundation in content management. He makes sound arguments for both sides, and I can say that I understand where he’s coming from. I like to think of myself as a content strategist and definitely a content manager, but there’s a side of me that longs to continue to craft the art of writing well. His assertion at the end of the article about the use of hypertext theory is an interesting one as well, as it’s something that’s crossed my mind as well. 


Take a look at this. Do you agree with Mark’s assessment and how he came to his conclusions? What do you think? Include your answers below. 


See on Scoop.itM-learning, E-Learning, and Technical Communications


Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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