The Age of the Content Manager

When I started my career in tech writing, it was the age of the writer. Tech writers tended to work independently on a single book for months at a time. Better, for many, they not only got to write the book, they got to design it and shepherd it through the publication process. At the end of the process a book arrived from the printer and you got to keep a copy — I still have several. It was, from beginning to end, your work, your product, your book. Fewer of us get to work that way today. We now live in the age of the content manager. 

Sourced through Scoop.it from: everypageispageone.com

Mark Baker wrote an excellent and thought-provoking article on his "Every Page is Page One" blog that intrigues me, because he’s trying to address the balance between technical communications having a foundation in technical writing, versus tech comm having a foundation in content management. He makes sound arguments for both sides, and I can say that I understand where he’s coming from. I like to think of myself as a content strategist and definitely a content manager, but there’s a side of me that longs to continue to craft the art of writing well. His assertion at the end of the article about the use of hypertext theory is an interesting one as well, as it’s something that’s crossed my mind as well. 

 

Take a look at this. Do you agree with Mark’s assessment and how he came to his conclusions? What do you think? Include your answers below. 

–techcommgeekmom

See on Scoop.itM-learning, E-Learning, and Technical Communications

About TechCommGeekMom

Danielle M. Villegas is a technical communicator who has recently started her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, and BASF North America, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog, TechCommGeekMom.com, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. You can learn more about Danielle on LinkedIn at www.linkedin.com/in/daniellemvillegas, on Twitter @techcommgeekmom, or through her blog.
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