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Restarting Your Business Blog? Five Mistakes to Avoid

Towards the end of last year, I found myself in a blogging slump, which as you can imagine was not something I wanted to talk much about. I am, after

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My LinkedIn connection Holly Genser posted this LinkedIn article by Linda Dessau, and it’s rather good. I know for myself, it was reassuring that even the best bloggers burn out now and then, and sometimes there are circumstances that don’t allow you to write or post as much as in the past (which is my circumstance right now). 


Linda’s pointers are good ones, and they are realistic and obtainable, at least in my eyes. 


Are these easy mistakes to avoid? I think so. Read the article, and tell me what you think.


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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