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How Tupperware’s Inventor Left a Legacy That’s Anything but Airtight

Earl S. Tupper — and his trailblazing marketing guru, Brownie Wise — forever changed food storage. His story is stranger than fiction

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Ken Ronkowitz posted this on LinkedIn, and asked if perhaps this was social networking before it was cool. Having owned a party-based business during my lifetime for a short stint during my stay-at-home mom days, I was immediately drawn to this story. I would confirm that yes, Tupperware parties–and other party-based businesses like it–definitely are the pre-cursor to social networking as we know it today. Now, social media wasn’t around when I had my business back then. It had barely begun online activity at all before the business that I chose (or at least that branch of the company) went under/closed shop. I wonder how I would’ve done if it had been now instead of then? 


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Danielle M. Villegas is a technical communicator who currently employed at Cox Automotive, Inc., and freelances as her own technical communications consultancy, Dair Communications. She has worked at the International Refugee Committee, MetLife, Novo Nordisk, BASF North America, Merck, and Deloitte, with a background in content strategy, web content management, social media, project management, e-learning, and client services. Danielle is best known in the technical communications world for her blog,, which has continued to flourish since it was launched during her graduate studies at NJIT in 2012. She has presented webinars and seminars for Adobe, the Society for Technical Communication (STC), the IEEE ProComm, TCUK (ISTC) and at Drexel University’s eLearning Conference. She has written articles for the STC Intercom, STC Notebook, the Content Rules blog, and The Content Wrangler as well. She is very active in the STC, as a former chapter president for the STC-Philadelphia Metro Chapter, and is currently serving on three STC Board committees. You can learn more about Danielle on LinkedIn at, on Twitter @techcommgeekmom, or through her blog. All content is the owner's opinions, and does not reflect those of her employers past or present.

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